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Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

To remain relevant and competitive, automotive companies must embrace digital transformation across their operations. Organizations must proactively navigate the changing market landscape, prioritizing software solutions that enhance efficiency and drive innovation. In this new era, simply keeping pace is not enough.

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How to prioritize your CX budget

Zendesk

The finance world’s shift to digital has been a long time coming, but its speed accelerated during the pandemic, which means we have a lot to look forward to. McKinsey & Company says digital collaboration tools can shorten the loan processing time by 15 to 40 percent, reducing the cost per customer by at least 15 percent.

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Growth Hacking Experimentation

Flevy

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. It necessitates a methodical process of prioritizing, implementing, and documenting ideas as experiments. Prioritize ideas. Prioritize ideas. Establish objective. Design and execute experiments.

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Marketing Automation using CRM – Best practices

Apptivo

Engagement could be in the form of information, features, benefits, use cases, testimonials, whitepapers, relevant to the prospect. When properly captured, and by assigning predefined positive and negative values, lead scoring helps prioritize on more promising leads. The objective is to establish a relationship and to build trust.

CRM 104
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B2B Lead nurturing: Learn how to close more deals

Apptivo

Whitepapers, newsletters, interactive content, e-books are just a few ways to educate the prospect. MQL and SQL play very crucial roles in prioritizing key interactions and time spent by sales reps. A whitepaper is considered to be the user’s first resource when customers want to research a new product / service. White paper.

B2B 96
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The Role of the CFO has Changed. What Does This Mean for Companies?

Planview

In this second part of our conversation with Chris Nester, Chief Financial Officer (CFO) at Planview, we explore the essential qualities and strategies a financial leader needs to thrive in today’s fast-paced Digital Age. How can the office of the CFO support and even drive digital transformation initiatives across a global enterprise?

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

Once there’s a substantial list of observations, marketing and sales can discuss solutions and prioritize the ones that are most likely to bear fruit. For example, with fewer events and in-person meetups, marketing might predict a spike in digital advertising costs and competition. 2) Find ways for each team to sharpen the other’s saw.

Marketing 119