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Want to Buy Some…Digital Transformation?

Revenue Storm

Almost every technology company and salesperson on the planet is selling some form of Digital Transformation today. The sad truth is everybody selling Digital Transformation sounds the same. We sound like Dr. Evil in the Austin Powers’ films, “Want to buy some —- wait for it… Digital Transformation!?”.

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The Kraljic Matrix

Flevy

The procurement function in most organizations deserves more attention than it gets. Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. The aim of the Kraljic Matrix is to inform an organization’s Procurement Strategy.

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How to negotiate with procurement, with Mike Lander

Account Management Skills

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

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Retail Banking Industry Value Chain: Deep Dive

Flevy

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. A Deeper Dive into Customer Acquisition and Digital Banking Two key primary activities within the retail banking value chain are customer acquisition and digital banking.

Banking 52
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Digital Health Industry Value Chain: Deep Dive

Flevy

The Digital Health industry is at the forefront of transforming healthcare delivery by integrating cutting-edge technology with traditional healthcare practices. Maintaining a robust value chain in the Digital Health sector is crucial for ensuring accessibility, efficacy, and patient engagement.

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. Welcome to Episode 54. So welcome Iris and Jess. Wonderful, Jess.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

After identifying her ideal customer profile, which was mainly procurement managers at heavy engineering companies, Oakley and his team attended exhibitions to build a list of leads. At the exhibitions, however, they didn’t shoot straight for the sale when meeting procurement managers and sales reps. I doubt it.