Strategic Communications

OCTOBER 7, 2021

and more on digital channels of communication, like social media. Regardless of channel, though, there are some important communication practices that apply as much to the digital environment as to traditional communications. We work with clients to plan, create and publish high-quality, unique content. Be consistent in posting.

Small Business 141

Small Business Media B2C Digitalization 141

Account Manager Tips

MARCH 23, 2021

Digital Marketing & Communication Strategy Consultant at Stiffan Consulting „ If you are delivering a good customer experience and are good at Account Management, which you should be if you want to be among the best vendors, you will have a significant number of customers fitting with this definition. Flavio Stiffan ?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Nutshell

OCTOBER 19, 2020

This process starts with publishing content on your site based around strategic keywords, having potential customers find your content by searching for those keywords, and then converting those visitors into leads. . To drive more B2B leads, I recommend publishing content that answers basic questions.

Publishing 133

Publishing B2B Small Business Manufacturing 133

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

Management 130

Management Co-Creation Publishing Leadership 130

Nutshell

MAY 4, 2020

With the expected challenges and changes listed out for both teams, necessary adaptations start to reveal themselves… If reps aren’t trained on inside or digital sales, it’s time for them to learn. For example, with fewer events and in-person meetups, marketing might predict a spike in digital advertising costs and competition.

Marketing 119

Marketing Publishing Sales Brainstorming 119

Customer Think

AUGUST 14, 2021

For instance, according to a post-pandemic survey published by Salesforce, more than two-thirds of consumers expect brands to understand their unique needs and expectations, and 91% […]. There’s no doubt personalization is a critical part of the modern-day customer experience.

Publishing 137

Publishing Customer Experience Digitalization Marketing 137

Customer Think

DECEMBER 14, 2023

This seismic shift will compel publishers and brands to pivot towards alternative methods for gathering consumer data, with a notable focus on direct consumer interactions, commonly referred to as first-party data.

Advertising 64

Advertising Digitalization Publishing Marketing 64

Flevy

FEBRUARY 26, 2024

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Help Scout

APRIL 27, 2021

Interestingly enough, this book was published almost a decade ago, yet the principles shared are still being discovered by company after company as if they were new. Reengineering Retail: The Future of Selling in a Post-Digital World”. Each chapter closes with specific actions one can take to activate the lessons learned.

Customer Experience 119

Customer Experience Retail Brainstorming Publishing 119

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

Freshworks

JANUARY 25, 2021

A great customer experience is in the eye of the beholder and if last year taught us anything it is that customers will carry on using well designed digital channels for the simplicity and speed of service they provide. In 2020, we saw digital transformation happened at breakneck speed. Accelerating Digital Transformation.

Customer Experience 98

Customer Experience Digital Transformation Digitalization Publishing 98

Customer Think

JANUARY 4, 2022

Learning what the competitors are publishing is a vital step to achieving that quintessential objective. A marketer’s goal is to create unique and engaging content that resonates with the target audience. Let’s understand how you can use the following quick and easy steps to research and analyze competitive content.

Publishing 128

Publishing Digitalization Marketing 128

Hubspot Sales

AUGUST 23, 2021

The sum of all the digits between one and 12 is 78 — hence, the rule of 78. Editor's note: This post was originally published in January 2015 and has been updated for comprehensiveness. Then, if you bring on another customer in February, you can expect to see $11,000 from them in revenue for the year.

Brainstorming 130

Brainstorming Sales Publishing Digitalization 130

Hubspot Sales

APRIL 2, 2024

Expert tip: Haley Gray grew her Facebook group, Women’s Entrepreneur Network , to more than 76,000 members and used it to build her digital marketing business pipeline with social selling strategies that include video. Are you able to publish videos every day? Or are you open to publishing different lengths? Content length.

Publishing 119

Publishing Media Decision-making Construction 119

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Customer Think

JULY 13, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and.

Management 122

Management Publishing Marketing Digitalization 122

Nutshell

AUGUST 12, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. Of course you do.) Download it today! GET THE TOOLKIT What is behavioral marketing?

Marketing 126

Marketing Decision-making Advertising Media 126

Vantage Partners

JUNE 3, 2022

Originally published in Pima Insights , Spring 2022 Issue Companies are working with competitors more than ever before. 1 Shifting consumer demands and new digital solutions have been transforming the insurance industry in recent years, and many firms have leaned into the disruption.

Insurance 83

Insurance Publishing Digitalization Innovation 83

Upland

AUGUST 29, 2023

Personalization & Customization In the digital age, customers expect tailored solutions that cater to their specific needs. Participating in industry events, publishing authoritative content, and receiving awards for innovation or excellence can attract potential customers seeking reputable and forward-thinking SaaS providers.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Zendesk

MARCH 12, 2021

Digital experiences have staying power. The pandemic has stress-tested digital experiences, causing us to suddenly ramp our bandwidth and usage, and we’ve passed. The digital infrastructure that was built up over the last 10 years has held up remarkably well,” Zakara said, and that’s been mostly true around the world. “The

Digitalization 98

Digitalization Publishing Brainstorming Insurance 98

Customer Think

MARCH 9, 2023

In 2021, The B2B Institute, a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. One of the papers was written by Professor John Dawes, the A.

Publishing 119

Publishing B2B Marketing Digitalization 119

Hubspot Sales

APRIL 15, 2020

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. Embrace digital as much as possible. If you can’t show your thought leadership through events, why not do it by publishing your own audio, written content, and videos instead?

B2B 135

B2B Supply Chain Sales Digitalization 135

Mike Kunkle

NOVEMBER 30, 2018

[ NOTE: This post was originally published in late November of 2018. I had an opportunity to publish my IP and turn it into eLearning courses that would be distributed on another platform. Empower also provides a virtual coaching platform, sales content management , digital sales rooms , and conversation intelligence features.

Profitability 130

Profitability Publishing Manufacturing Negotiation 130

Customer Think

DECEMBER 4, 2022

According to data published by the NFIB, one-third of small businesses report that the fourth quarter is their most profitable. Photo by Christian Velitchkov on Unsplash Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season.

Publishing 119

Publishing Small Business Profitability Marketing 119

Customer Think

JANUARY 16, 2022

To do it well, businesses have to think about how to create a good content strategy, research which keywords to include to rank better, craft engaging posts, and, most importantly, publish […].

Publishing 119

Publishing Small Business Digitalization Marketing 119

Insightly

MAY 6, 2021

Originally published in Entrepreneur. Don’t ditch digital. Over the past year, you’ve (hopefully) spent time honing your digital communications and marketing strategy while recognizing the power of a well-crafted email campaign. Here are a few things to keep in mind before you do so. Get rid of silos .

Remote Working 98

Remote Working Publishing Digitalization Leadership 98

Mercuri International

FEBRUARY 23, 2021

The full survey results – and conclusions – will be published shortly, but here are some headline findings to whet your appetite…. We’ll shortly be publishing the full report, which will develop the themes we’ve mentioned above and provide granular detail – what kinds of training work best? Asking the right questions.

Remote Working 98

Remote Working Publishing Communication Innovation 98

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. This version is from 2019.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Nutshell

AUGUST 6, 2020

DigitalMarketer has been at the forefront of the digital marketing industry for nearly a decade. If you want to learn more about growing your email list, creating profitable digital courses, and crushing it on social media, tune in to Amy’s show. The DigitalMarketer YouTube channel covers a wide range of digital marketing topics.

Internet 90

Internet Marketing Co-Creation Media 90

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Upland

OCTOBER 21, 2022

Is Account Planning Still Effective in a Digital Age? If anything, the digital age demands a more human touch. Keeping Frontline Managers Engaged in the Digital Age . In a digital world, however, it can be a challenge to change their mindsets, processes, and even to keep them engaged. .

Account Planning 195

Account Planning Leadership Software Software 195

Red Star Kim

FEBRUARY 1, 2024

CX (Client Experience) remains the clear focus for CMOs and BD leaders Priorities for the marketing and BD team Making improvements to client service/experience (50%) Obtaining feedback from clients (39%) Providing training and support for fee-earners (33%) Improving/establishing account management (30%) Relaunching or refreshing the firm’s brand (..)

Marketing 130

Marketing Leadership Profitability Digitalization 130

Nutshell

MAY 26, 2020

We live in a digital world. Direct mail gives you a golden opportunity to cut through the noise, reach prospects in a unique way, and engage with them on a more personal level than most digital marketing channels. Yes, digital marketing usually offers more precise detail on audience engagement. That’s direct mail.

Sales 140

Sales Digitalization Marketing Brainstorming 140

Customer Think

APRIL 16, 2023

Content Management Systems (CMS) have become an essential part of digital business operations in recent years. A CMS enables businesses to create, manage, and publish digital content without requiring extensive technical knowledge or web development expertise.

Publishing 64

Publishing Digitalization Meetings Management 64

Nutshell

DECEMBER 8, 2023

Landing pages are a big part of digital marketing and advertising, and it’s important to get them right when you create them for your business. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. To do that, it’s often a good idea to use a landing page builder.

Small Business 136

Small Business Advertising CRM Digitalization 136

Hubspot Sales

NOVEMBER 2, 2018

Your summary should speak to your skills, experience, and professional interest -- think of it as your digital elevator pitch. Think of your LinkedIn summary as your digital elevator pitch to tell people the most important things they need to know about your career in under 30 seconds. If you need some inspiration, good news.

Value Proposition 145

Value Proposition Digitalization Publishing Small Business 145