Upland

MAY 4, 2023

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

LinkedFusion

SEPTEMBER 28, 2024

How AI and Automation Are Changing the Game for Digital Marketing AI and automation aren’t just buzzwords—they’re changing the game for LinkedIn marketers by: Boosting efficiency : Automating outreach means you get more done in less time, allowing you to focus on strategic marketing efforts.

Digitalization 40

Digitalization Marketing Customer Experience Publishing 40

Customer Think

APRIL 22, 2021

Article originally published at Eglobalis Customers of different industries place a different value on the elements that generate their overall experience. A pharmacy customer may prioritize product availability, safety and compliance, whereas high-end retail shoppers prioritize quality and choice.

Supply Chain 111

Supply Chain Digital Transformation Digitalization Retail 111

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. We work with clients to plan, create and publish high-quality, unique content. Recommended Reading.

Digitalization 52

Digitalization Marketing Publishing Communication 52

Planview

JULY 16, 2015

This June, the Global Center for Digital Business Transformation published a report, Digital Vortex: How Digital Disruption Is Redefining Industries. In addition, 43 percent of companies either do not acknowledge the risk of digital disruption, or have not addressed it sufficiently. Schedule a demo of Spigit today.

Innovation 78

Innovation Digitalization Publishing Software 78

The Center for Sales Strategy

NOVEMBER 21, 2017

Everyone is selling digital marketing today. Everyone says they are an expert in digital advertising. From pure digital agencies to traditional media, from digital publishers to full-service advertising agencies, everyone is pushing digital marketing. Is your staff ready?

Digitalization 50

Digitalization Marketing Advertising Publishing 50

Customer Think

JUNE 30, 2021

Web design is a variable that changes as fast, if not faster than we can get our latest creation published! In just the past twelve months, digital adoption has expanded five to ten times faster than was expected, thanks to the pandemic and lockdowns.

Publishing 137

Publishing Digitalization Marketing 137

Openview

OCTOBER 10, 2018

An analysis published by the Harvard Business Review revealed in 2011 that, coaching “ can improve performance up to 19%…even moderate improvement in coaching quality—simply from below to above average—can mean a six to eight percent increase in performance across 50% of your sales force ”.

Digitalization 101

Digitalization Sales Sales Leadership Leadership 101

SBI

DECEMBER 8, 2020

Top Sales Tools of 2020 and the Digital Sales Revolution. At no other time in the history of sales have we seen this magnitude of choice in digital selling technology. Digital, at the time was largely confined to typing and storing word processing documents and creating spreadsheets to keep track of sales forecasts and booked revenue.

Digitalization 67

Digitalization Sales Software Software 67

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. All of this was important information to know to help make our marketing efforts more effective, but this type of data pales significantly when compared to what can be done in the digital environment.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page. Communication.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Customer Think

APRIL 16, 2023

Content Management Systems (CMS) have become an essential part of digital business operations in recent years. A CMS enables businesses to create, manage, and publish digital content without requiring extensive technical knowledge or web development expertise.

Publishing 64

Publishing Digitalization Meetings Management 64

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

Management 130

Management Co-Creation Publishing Leadership 130

Vantage Partners

JUNE 3, 2022

Originally published in Pima Insights , Spring 2022 Issue Companies are working with competitors more than ever before. 1 Shifting consumer demands and new digital solutions have been transforming the insurance industry in recent years, and many firms have leaned into the disruption.

Insurance 83

Insurance Publishing Digitalization Innovation 83

Strategic Communications

AUGUST 22, 2024

These digital products can be highly profitable and attract audience members attracted to your niche to your content,” Shukla states. Your own content could also be monetized through the sale of digital products or services. We work with clients to plan, create and publish high-quality, unique content.

Advertising 65

Advertising Media Digitalization Publishing 65

Pinnacle View

MAY 11, 2017

2017 is a big year for Digital NewFronts. NewFronts, run by the IAB, are an annual series of events and presentations from digital media companies featuring pitches aimed at both video content creators and advertisers. During this year’s May event series, 32 separate digital media companies will host their own NewFronts.

Digitalization 52

Digitalization Advertising Media Innovation 52

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Communications

NOVEMBER 18, 2024

We work with clients to plan, create, and publish high-quality, unique content. Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.

Brainstorming 52

Brainstorming Publishing B2B Communication 52

Planview

OCTOBER 21, 2024

Dr. Suzette Johnson is an NG Fellow for Lean Agile and Digital Integration at Northrop Grumman Corp. Together, Suzette and Robin have co-authored several papers on industrial DevOps and recently published a book titled Industrial DevOps: Build Better Systems Faster. Who are Dr. Suzette Johnson and Robin Yeman?

Government 52

Government Co-Creation Leadership Digitalization 52

Strategic Communications

OCTOBER 4, 2024

We work with clients to plan, create and publish high-quality, unique content. Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.

Publishing 52

Publishing B2B Communication Digitalization 52

Strategic Communications

SEPTEMBER 13, 2024

Digital Replicas In fact, one of the things I learned when researching my column is that the US Copyright Office is in the midst of an initiative to address “a wide range of issues” related to GenAI and its use. We work with clients to plan, create and publish high-quality, unique content.

e-Learning 52

e-Learning Digitalization Publishing B2B 52

Strategic Communications

JUNE 12, 2024

So, by definition, if these tools are drawing insights from already widely published content, that content is not likely to be “trendy.” We work with clients to plan, create and publish high-quality, unique content. That’s what makes them trends. ” Why does this matter?

Publishing 59

Publishing Internet B2B Communication 59

Flevy

FEBRUARY 23, 2024

Revenue from Digital Channels Definition : The proportion of total revenue generated through digital sales channels. Relevance : In the digital age, this KPI is crucial for understanding the organization’s success in capturing online market segments and adapting to digital consumer behaviors.

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

Customer Think

JULY 3, 2024

The need to create content that will appeal to individual business decision-makers at every stage of their buying process, to publish content in multiple formats, and to publish new content frequently have combined to strain the […]

Leadership 69

Leadership Publishing B2B Marketing 69

Nutshell

JANUARY 9, 2024

Landing Pages helps streamline your digital marketing campaigns by making it easier to create and customize webpages, keep visitors engaged and generate more conversions. Customize your landing page with the visual elements and custom fields you want, then publish and manage it from your landing pages dashboard.

Publishing 62

Publishing Advertising CRM Marketing 62

Nutshell

JANUARY 9, 2024

Landing Pages helps streamline your digital marketing campaigns by making it easier to create and customize webpages, keep visitors engaged and generate more conversions. Customize your landing page with the visual elements and custom fields you want, then publish and manage it from your landing pages dashboard.

Publishing 62

Publishing Advertising CRM Marketing 62

Showpad

DECEMBER 5, 2018

And as companies invest more than ever in digital, the amount of solutions available to them only continues to grow. To help companies better understand the space, Gartner recently published its 2018 Market Guide on Digital Content Management for Sales detailing the capabilities of various vendors in the sales enablement space.

Digitalization 40

Digitalization Marketing Management Publishing 40

Zendesk

SEPTEMBER 14, 2023

That’s why many customers still prefer calling customer support, rather than engaging on digital channels, like messaging or email. Managing customer calls in the digital age, we’ve created the Zendesk Voice API. Control costs and stay agile Digital voice has a lower cost associated with it compared to traditional voice.

Management 52

Management Publishing Digitalization Media 52

Red Star Kim

FEBRUARY 1, 2024

CX (Client Experience) remains the clear focus for CMOs and BD leaders Priorities for the marketing and BD team Making improvements to client service/experience (50%) Obtaining feedback from clients (39%) Providing training and support for fee-earners (33%) Improving/establishing account management (30%) Relaunching or refreshing the firm’s brand (..)

Marketing 130

Marketing Leadership Profitability Digitalization 130

Planview

JANUARY 14, 2016

Forrester Research has published a number of recent reports covering the future of financial services innovation, the technology platforms shaking up the industry, and the most effective strategies for riding the banking innovation wave. Digital Financial Innovation Is The Antidote To Disruption. Check out our top choices, below.

Financial Services 63

Financial Services Innovation Digitalization Banking 63

Strategic Communications

OCTOBER 7, 2021

and more on digital channels of communication, like social media. Regardless of channel, though, there are some important communication practices that apply as much to the digital environment as to traditional communications. We work with clients to plan, create and publish high-quality, unique content. Be consistent in posting.

Small Business 141

Small Business Media B2C Digitalization 141

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

Customer Think

SEPTEMBER 24, 2024

This decision to keep third-party cookies in Chrome provides temporary relief for brands – and the publishers serving […] However, in July, Google did a complete U-turn and decided to keep those cookies after all, despite earlier promises to get rid of them.

Publishing 64

Publishing Marketing Digitalization 64

Red Star Kim

SEPTEMBER 26, 2023

Or their focus may be on digital and predictive analytics. Increasingly, firms are looking at e-commerce and developing digital products that can be purchased or subscribed to via web sites. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130