article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. With the introduction of digital natives among client organizations, CXM has emerged as the next frontier for account teams. This is where CXM shines.

CXM 520
article thumbnail

Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

The automotive sector is undergoing a paradigm shift, transitioning from its traditional hardware focus to a software-centric industry. To remain relevant and competitive, automotive companies must embrace digital transformation across their operations. In this new era, simply keeping pace is not enough.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

article thumbnail

How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more.

article thumbnail

The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

They come from our acquisition of a software company and, boy, are they really smart.” What we’re seeing with our clients as a key component for skills improvement is digital content. Creating Digital Content that Works. So, we developed some technology platforms to create digital content to do that.

article thumbnail

What Is Digital Consulting, and How Do You Start?

Hubspot Sales

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

article thumbnail

The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Now with the internet, the possibility of digital entrepreneurship is open to everyone. If you want to fully take advantage of digital entrepreneurship, then strap in. We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. of total retail.