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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

“This includes… development of new channels and customers as well as an increase in customer loyalty, and an associated enhanced exploitation of customer potential, for example, through digital solutions.”.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Find time to conduct analysis and think Block regular time (e.g.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Digital Product Engineering – Benefits and Challenges

Customer Think

One transformative thing that has emerged as a catalyst for business growth can be referred to as Digital Product Engineering. This dynamic approach combines cutting-edge technology with strategic thinking to design, develop, and […]

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Beyond Sales: The Art of Strategic Account Management in the Digital Era

DemandFarm

Key takeaways: Strategic Thinking: Discover how to turn transactional customers into strategic thinkers who seek your advisory expertise. The Digital Revolution: Explore cutting-edge digital tools that bridge gaps, showcase value, and cultivate collaboration.

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3 Stumbling Blocks that Prevent Managers from Being Strategic

CMOE

Strategic thinking has become one of the most valued skills in managers, and many organizations know that strategic thinking is integral to their success. Unfortunately, managers often run into challenges that prevent them from engaging in strategic thought and action with consistency and regularity.