Hubspot Sales

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. They need to receive a “cold call” from you, where you introduce yourself and your services and make your value proposition clearer. Is this something you think could help with [common challenges/pain points]?

Value Proposition 111

Value Proposition Decision-making Software Software 111

Sales Gravy

FEBRUARY 6, 2025

In todays competitive digital landscape, your website isnt just an online brochureit can be one of your best salespeople. Tip: Focus on the "We do X that solves Y" formula for a clear value proposition. In todays competitive digital landscape, your website isnt just an online brochureit can be one of your best salespeople.

Value Proposition 72

Value Proposition Sales Profitability Digitalization 72

Red Star Kim

JUNE 1, 2023

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Strategic Account Management Association

APRIL 5, 2021

“This includes… development of new channels and customers as well as an increase in customer loyalty, and an associated enhanced exploitation of customer potential, for example, through digital solutions.”. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.”

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Hubspot Sales

FEBRUARY 10, 2025

Companies with dedicated digital marketing managers but no technical SEO specialists became our longest-retained clients. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting.

Value Proposition 98

Value Proposition Logistics Sales Marketing 98

Customer Think

JULY 25, 2023

Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B compan.

Value Proposition 52

Value Proposition B2B Marketing Digitalization 52

Upland

AUGUST 29, 2023

Buyers seek reassurance that they will receive adequate assistance post-purchase to maximize the value of the SaaS product. Value Proposition & ROI Articulating a clear value proposition and showcasing the return on investment (ROI) that the SaaS product offers can sway potential customers toward making a purchase.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Flevy

OCTOBER 24, 2024

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. Download an in-depth presentation breaking down all the Retail Bank Value Chain activities here. Retail banking is undergoing one of the most significant transformations in its history.

Banking 52

Banking Retail Acquisition Value Proposition 52

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

FEBRUARY 21, 2025

In reality, you need to nurture and push value propositions on all sides with personalized angles to each stakeholder in detail and nurture relationships with multiple decision-makers. Ive learned to prioritize accounts based on these digital breadcrumbs rather than just firmographic data like company size or revenue.

Value Proposition 59

Value Proposition Stakeholders Decision-making Prioritization 59

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Help Scout

MAY 21, 2019

That’s why we need value propositions. A value proposition is all about being customer-focused and putting yourself in their shoes. What is a value proposition? There are several key dimensions to include a value proposition, including: Relevancy — why should your customers care?

Value Proposition 40

Value Proposition Supply Chain Communication Insurance 40

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

FEBRUARY 16, 2023

Jim Collins said (his book is reviewed here Classic management book reviews – The McKinsey way, Good to great (kimtasso.com) ) – “ Good strategy is 1% vision and 99% alignment” Make things more simple, not more complex Four strategy questions (the first two from “ Playing to Win: How strategy really works” by A G Lafley) Where to play – where to compete, (..)

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. What does your client want to achieve?

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

OCTOBER 11, 2021

Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. And so they're unable to convince clients of their value. Do this instead: Do research to better understand your competitive advantage and value proposition. You'll also avoid overlooking anything important.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Nutshell

APRIL 24, 2020

A better definition, especially for digital marketers, comes from our pals at CareerFoundry : “In essence, typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Value proposition. Crazyegg ’s value proposition is bold and awesome.

Value Proposition 118

Value Proposition Facilitation e-Learning Advertising 118

Hubspot Sales

DECEMBER 27, 2019

Know your unique value proposition. Then perhaps your unique value proposition is that you help your clients implement scalable business systems. Your unique value proposition should be your key selling point that drives your discovery conversations with new prospects. Consider areas you naturally excel in.

Value Proposition 124

Value Proposition Advertising Organization Digitalization 124

Flevy

NOVEMBER 8, 2022

The strategy that they are employing is to build a single formidable value proposition, based on a limited number of supporting competencies. In order to compete with Supercompetitors, other players need to reorganize their portfolio, thoroughly evaluate the industry, and focus on the value propositions they excel in.

Value Proposition 106

Value Proposition Digital Transformation Acquisition Innovation 106

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

JUNE 7, 2023

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3% Treacy and F.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Flevy

AUGUST 20, 2023

It allows organizations to place different segments of customers to be targeted for a value proposition in appropriate quadrants. Research indicates that businesses can succeed with a Dominant Strategy if they offer a value proposition that does the job at least 20% better and 20% cheaper than rivals’ offerings.

Value Proposition 94

Value Proposition Digital Transformation Profitability Innovation 94

Red Star Kim

AUGUST 14, 2023

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Some people refer to a value proposition – what are you offering? Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Message and metaphor To persuade, we need a clear message.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

SBI Growth

OCTOBER 28, 2013

Add in branding, digital media, social prospecting, collaboration solutions, etc. Get your digital assets ready – This is the “failing to plan is planning to fail” approach. Get your digital assets ready - your web site and social media channels will see a unique spike in traffic in the first several days after your IPO.

Value Proposition 120

Value Proposition Digitalization Media Marketing 120

Force Management

DECEMBER 14, 2023

The digital content available means customers are educating themselves about your offerings prior to any conversation with an actual salesperson. If your partner's message is misaligned with your message you'll miss opportunities to move good deals forward. How do we specifically solve these problems with your solution?

Value Proposition 134

Value Proposition Negotiation Decision-making Leadership 134

Flevy

SEPTEMBER 19, 2023

Blue Ocean is a strategy that advocates fashioning novel markets and Value Propositions that render the competition inconsequential. Value Innovation lies at the core of this strategy, for which uncontested markets are shaped. a “blue ocean.”

Value Proposition 96

Value Proposition Profitability Digital Transformation Innovation 96

Red Star Kim

JANUARY 22, 2024

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

Value Proposition 100

Value Proposition Emotional Intelligence Sales e-Learning 100

Hubspot Sales

JANUARY 17, 2024

Still, there's no denying that the rise of self-service has challenged sales professionals to redefine their value proposition. This reflects the blended nature of many retail experiences, where digital and physical shopping complement each other. Consumers want you to follow up in the same manner.

Value Proposition 118

Value Proposition Decision-making Sales Internet 118

Flevy

APRIL 6, 2025

The real trick here is translating functional benefits into a sticky value proposition. Attributes like product design, market share, and surface-level features are essential, but theyre commoditized fast. Think beyond product specs. Ask: What do our users really get? Peace of mind? Time saved? Social capital?

Value Proposition 52

Value Proposition Digital Transformation Leadership B2B 52

Red Star Kim

FEBRUARY 28, 2023

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Red Star Kim

JULY 11, 2022

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. – and how this varies for mature vs. new or specialist vs. general services. Some suggested focusing on reporting profit improvement instead.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Flevy

FEBRUARY 26, 2024

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Openview

FEBRUARY 11, 2019

You may have all the answers to commonly asked questions and have no problem pitching your product, but your value proposition only goes so far. Utilize digital media. Being a salesperson isn’t just about knowing the ins and outs of your product. A needs-based salesperson is the gateway between brands and consumers.

B2B 101

B2B Value Proposition Media Digitalization 101

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. Often we identify trends by placing a line of best fit across the dots on a chart.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Gordian Business

JULY 15, 2019

You need to build your value proposition on the human skills in your company to provide differentiation. So, how can you overcome digital and Ai market disruption for your most valuable customers? But machines are weak at understanding people’s mood, and developing and building trusting relationships.

Digital Transformation 52

Digital Transformation Digitalization Value Proposition Banking 52

Nutshell

JUNE 5, 2020

He concludes with a quick value proposition and then shouts-out existing customers in Atlanta that the prospect would know. . Question: You have a strong product, an understanding of your market, and a compelling value proposition. The rap was a success. Dennis Oakley’s “soft” outreach earns millions in revenue.

Procurement 96

Procurement Value Proposition B2B Sales 96