The Enablement Profession at a Crossroads
Mike Kunkle
AUGUST 30, 2023
It might be a simple task like using a new piece of collateral that buyers like better, or it might be a complex set of skills and behaviors, like conducting a situation assessment, or facilitating a pre-planned meeting. But it’s all about behavior change. Spend time getting this right, because in the next step, it builds your plan for you.
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