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The Enablement Profession at a Crossroads

Mike Kunkle

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

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Winning With Internal Stakeholders

Whetstone

Engaging Internal Stakeholders in Strategic Accounts Introduction : No one questions the critical importance of effective stakeholder engagement in managing strategic accounts. However, the critical importance of internal stakeholders is often overlooked until it’s too late.

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Account-based Marketing (ABM) Solutions

Flevy

ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers , and maintaining a healthy pipeline of promising accounts. These solutions focus on sales intelligence data (e.g. Do You Find Value in This Framework?

Marketing 109
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9 Ways to Get Ideas Brewing with Instant Coffee

Planview

We created Instant Coffee to help facilitate better idea generation — whether you’re a C-level executive thinking through your company’s next big move, or an individual contributor trying to collaboratively solve a problem with your team. Check out this blog for helpful tips for facilitating a successful Lean Coffee virtually.

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What (the Heck) Is Value Stream Mapping? A Look at the Process

Hubspot Sales

This is also the time to identify key stakeholders and roles and responsibilities to keep the activity on track. Next, your team should document the process as-is. As you document each step, make sure you also indicate who is responsible and how long each task takes. Now let’s walk through value stream mapping step-by-step.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Yet, it’s still documentable; still a process. By the way, even Gartner isn’t saying that – they discerned it and documented it – they’re just saying it’s a long, hard slog sometimes.) Should sales process be adaptable? Yes, absolutely! By the way, I’ve never advocated rigidity.)

B2B 231
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Pitch points from a pitching and tendering training workshop

Red Star Kim

In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Producing a great looking document or presentation really quickly is not a great strategy if the win rate isn’t improving.