Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools
Strategic Account Management Association
OCTOBER 14, 2021
Additionally, you will burden your SAM team with an excess of customer information, preventing them from focusing on and documenting what’s really important. If you make your units too small, you will be focusing attention on stakeholder and business drivers that aren’t truly strategic to your customer. Explain the “why.”
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