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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? How do you do stakeholder mapping? What are their motivations?

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People & Problems: The core of strategic account planning

Strategic Account Management Association

How we’re able to step up and continue to serve these customers depends on our ability to collaborate internally and prioritize our finite resources to deliver maximal value. Prioritizing relationships allows us to think more holistically about success. Are we in tune with the way initiatives are prioritized? What’s in motion?

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The Enablement Profession at a Crossroads

Mike Kunkle

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. The ability to convey this vision can rally senior leaders and front-line stakeholders alike behind our initiatives. Build Alliances: Alignment doesn’t occur in a vacuum.

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What is Scope Creep & How to Navigate It

Hubspot Sales

They have an ideal result that they're trusting a firm and its stakeholders to achieve. Scope creep occurs when those stakeholders wind up adding additional functions, features, requirements, or other unauthorized work as a project progresses. Differences in Stakeholders' Opinions. Document all project requirements.

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Strategic Priorities Identification and Analysis

Flevy

Research into the public documents of listed companies brings to light key data about these companies, their Strategies, and their Strategic Priorities. The public documents that were evaluated to identify Strategic Priorities for the study included: Fiscal year’s Form 10-K report. Do You Find Value in This Framework?

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The Sales Outreach Strategy That Won Us Our First 10 Customers

Hubspot Sales

Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. You’ve mapped out the specifics of your ideal customer, the personal motivations of the stakeholders -- now where do you go from here? To focus your outreach on the right people, you have to prioritize.

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Understanding the power of a stakeholder matrix – A comprehensive guide

Arpedio

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships.