What is B2B sales? A top guide to business to business sales, process, strategy, and examples
PandaDoc
JUNE 11, 2024
As a result, the B2B sales process is much more complex and lengthy. It involves long-term relationship-building, establishing trust, identifying complex needs to determine provider/product fit, proposal development, and negotiations. B2B outside sales reps communicate, negotiate, and close deals with customers in person.
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