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The Enablement Profession at a Crossroads

Mike Kunkle

It might be a simple task like using a new piece of collateral that buyers like better, or it might be a complex set of skills and behaviors, like conducting a situation assessment, or facilitating a pre-planned meeting. But it’s all about behavior change.

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The 5 Key Steps to Starting a Sales Career in Digital Marketing

Hubspot Sales

The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process. Digital marketing is one of the hottest fields for young professionals entering the workforce.

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Measure and Evaluate Alliance Performance

Peter Simoons

It is good practice to have an alliance review meeting facilitated by an external independent party. I am publishing my ebook “25 tips for successful Partnerships and Alliances” in parts here on my website. An external party will be neutral and will see issues the involved parties may not necessarily be able to identify.

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When Marketing Meets the New Sales Leader

SBI Growth

Marketing’s Role in the BPM: Facilitate the creation of BPM. Promoted to VP Sales eBook: The Year 1 Toolkit. BPM’s are a sales tool that map the decision-making process used to purchase something. Provides sales teams a blueprint to get into deals early enough to win them. Increases win rates through Buyer and Seller alignment.

Meetings 121
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How the Digital Revolution is Transforming Automotive Supply Chains

Planview

This integration facilitates the management and optimization of supply chain activitiesfrom the initial design and development of automotive components to manufacturing, distribution, and final delivery to the customer.

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Your 2014 Marketing Budget Roadmap

SBI Growth

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. It also facilitates implementing a Marketing Reporting Framework or ‘ closed loop reporting ’. Make sure your content is multi-modal.

Marketing 117
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Website Popups for Your B2B Business: Tips and Examples

Nutshell

When applied correctly, website popups can help facilitate more personalized brand experiences, creating a deeper connection with your target audience. Lead magnet website popup example: WordStream Frequent WordStream website visitors will be familiar with seeing popups offering valuable eBooks, whitepapers, and report content.

B2B 62