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Shortcuts Salespeople Should Never Take, According to Experts

Hubspot Sales

Imagine the majority of your prospects are finance managers. If you forward an ebook about decreasing overhead to all three of these managers, it will only resonate with the second. Sending the Same Content to Every Buyer It may be easy to send the same content to every buyer, but its not effective.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? Online courses can span a wide range of topics: coding, cooking, finance, language learning, web design, and more. Ebooks Ebooks are electronic books that can be read from a computer, smartphone, or handheld device like ereader. billion in 2023.

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4 Opportunities in The $884B Home Improvement Business

Hubspot Sales

Renovation Finance Let’s be honest, home renovations can be a money sink. Alternatively, productize that by selling an ebook on home improvement finances, or building an AI tool to do all the math in a visual, actionable way. So why not drop some dough to make their golden handcuffs shinier and cozier, right?

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

The most popular topics in this category are travel, fashion, beauty, personal finance, and entertainment. Offering ebooks? Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. The site still features posts with finance tips and tricks. Will you be making merch?

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Pros: They make seeking venture financing easy.

Finance 145
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Even if you’re quietly doing the analysis for yourself, at first, I would still confirm your approach with a colleague in your finance team, to ensure it aligns with the way they track and report finances.

Sales 130
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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

Try packaging presentations as an eBook or PDF and sending it to your would-have-been event attendees. If you’re not able to hold such events for the foreseeable future, you have an opportunity to reinvest both the finances and the effort you would have used for an event into other lead generation channels.

B2B 124