SBI Growth

MARCH 30, 2013

It’s essentially a place where you can organize anything visually appealing that you come across online. This is where blog articles and ebooks are gaining traction in b2b marketing. Post your eBooks, whitepapers, infographics and webinars. The sharing is done to their own account or group ‘pin’ boards. Pinterest , Not Just B2C.

B2B 133

B2B Marketing B2C Internet 133

Planview

APRIL 29, 2022

In this post, we’ll show you how to become a modern PMO that enables your organization to adapt to an ever-changing professional landscape. Accelerating product cycles, technology disruptions, and a growing remote workforce are testament that we need to modernize the way we plan, prioritize, and execute projects.

Organization 59

Organization Government Prioritization Decision-making 59

Peter Simoons

OCTOBER 31, 2021

Inasmuch as we tend to think of organizations as inorganic entities, the fact is that organizations are made up of people. The people in your organization who will have a stake in your partnership or alliance can influence the growth and progress of the partnership or alliance with their quirks and behaviors.

Stakeholders 97

Stakeholders Management Publishing Prioritization 97

Hubspot Sales

JUNE 5, 2020

Digital selling is different, and understanding the difference is critical to every organization that wants to maximize their selling efforts. Digital marketing is a powerful practice that enables businesses to get in front of the right people at the right time and improve the possibility that those people will choose their organization.

Digitalization 139

Digitalization Marketing Media Sales 139

Showpad

MAY 18, 2020

As Sandy Shen, Senior Director Analyst at Gartner, said in a recent article, “This is a wake-up call for organizations that have placed too much focus on daily operational needs at the expense of investing in digital business and long-term resilience.”. The need for sales enablement is nothing new. Ready to get started?

Prioritization 52

Prioritization Digital Transformation Sales Negotiation 52

Zendesk

MARCH 3, 2022

According to our ebook Breaking Down the Silos Between Service and Sales, 92% of organizations that build a single source of truth for customer data have seen a significant impact on sales success. It’s what you choose to prioritize, and the tools you equip your teams with, that defines how agile you can be.

Innovation 98

Innovation Sales Profitability Prioritization 98

Mike Kunkle

FEBRUARY 27, 2023

You are the reason I wrote The Building Blocks of Sales Enablement , published this eBook , share so much free content, and am supporting Felix Krueger of FFWD in launching a course and learning experience about the Building Blocks (with community support and group coaching). Seek certifications where they make sense.

Sales 130

Sales Onboarding Publishing Transportation 130

Showpad

MAY 31, 2019

While marketers spend so much time and effort creating compelling content for sales and other teams within your organization, that content often fails to bring the ROI you expect. Download our eBook to avoid falling into the three most common content traps. Stop Killing Your Content: 3 Reasons Your Content is Falling Flat.

B2B 69

B2B Sales Sales Management Prioritization 69

Hubspot Sales

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Qualify and begin prioritizing prospects. Takeaway: Prioritize customers based on the size of the opportunity, or their potential lifetime value.

Sales 145

Sales Decision-making Prioritization Media 145

Hubspot Sales

AUGUST 20, 2018

If you'd like my complete list of 450 sales questions for every situation, download this ebook. How is it impacting your organization/customers/staff? Can you see how much money you/your organization loses every day by not solving this issue? Is this problem unique to your organization? Is this an industry-wide problem?

Suppliers 81

Suppliers Sales Publishing Prioritization 81

Apptivo

DECEMBER 7, 2022

MQL and SQL play very crucial roles in prioritizing key interactions and time spent by sales reps. Deploy content that addresses the prospect’s pain points or how similar organizations benefited. Red flag to spamming. In marketing where the line between nurturing and spamming is defined is the real issue.

B2B 96

B2B e-Learning Media Leadership 96

SuperOffice

AUGUST 1, 2022

Interestingly, the same report shows that only 21% of underperforming organizations are aiming to increase the average sale price for deals. This means – don’t be afraid to miss low-ticket leads when prioritizing high-paying prospects. And you aren’t alone. 40% of businesses miss their revenue targets. Score leads.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

PandaDoc

MAY 6, 2019

Long ago, in a time before the internet, sales organizations struggled to gather enough quality data. Sales organizations are bombarded with so much data that we struggle to efficiently filter and analyze it all. “ 57% of sales organizations do not view themselves as effective users of advanced analytics.”

Sales 88

Sales Decision-making Internet Organization 88

Planview

JANUARY 20, 2022

Yet for some organizations, the initial hustle to transform can get bogged down by obstacles throughout the company. Executives and managers often struggle to translate the strategy to employees’ daily work on an organization-wide, cross-functional scale. Organizations that are risk averse may not embrace the experimentation required.

Digital Transformation 64

Digital Transformation Digitalization Innovation Decision-making 64

Planview

JANUARY 19, 2023

No organization in any industry is immune to the necessity of digital transformation to remain competitive. So what can technology organizations do to achieve a higher rate of return on investment (ROI)? How do planning and delivery relate, and how can organizations ensure misalignments and disconnects do not exist across that chasm?

Digital Transformation 64

Digital Transformation Digitalization Management Decision-making 64

Mike Kunkle

AUGUST 30, 2023

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. At least in those organizations, the enablement team was not seen as critical in difficult times or able to support the sales force in getting better results in a crunch.

Leadership 130

Leadership Stakeholders Decision-making Sales Training 130

Planview

MARCH 19, 2024

In many organizations, there are individuals whose contributions remain largely behind the scenes but are pivotal to a company’s success. Eventually, I took over responsibility for the localization needs of our website and informational materials, such as eBooks, infographics, or white papers. There’s always another day.

Software 98

Software Software Prioritization Management 98

Showpad

MAY 1, 2020

As highlighted in our new eBook, “ No more half measures: How to identify and maximize sales enablement ROI ,” the combination of sales enablement strategy and technology can help product marketing directors drive hundreds of thousands of dollars in revenue. Quantifiable sales enablement ROI for a product marketing director.

Marketing 52

Marketing Sales Decision-making Prioritization 52

Planview

DECEMBER 16, 2022

Committing to being a people champion for digital transformation—nurturing workers through the new and challenging learning curve of using Agile methods for planning, prioritizing, and getting work done. Embracing the need to revamp processes and refine them regularly at all levels of the organization. The organization serves 14.4

Banking 59

Banking Digital Transformation Artificial Intelligence Financial Services 59

Zendesk

FEBRUARY 17, 2022

These tools organize the selling process and automatically capture all customer names and activities, saving sales reps valuable time. You can make yourself visible by publishing blogs, landing pages, ebooks, guides, and social media posts. Let’s say a company sells online file storage and organization software.

Decision-making 98

Decision-making Media CRM Software 98

CMOE

AUGUST 8, 2022

By creating this culture, leaders prioritize the development of team members for the improvement of the organization. Given the advantages that come with a coaching culture, why do organizations struggle or fail to build one? For further guidance on how to coach, receive your copy of the Coaching for Results eBook today.

Emotional Intelligence 52

Emotional Intelligence Prioritization Decision-making Facilitation 52

Planview

AUGUST 18, 2023

It can be a great equalizer, enabling the organization to operate as a dynamic entity rather than a collection of silos. Using SPM, you can select, prioritize, and fund the investments that will have the most impact on the organization and orchestrate across teams to realize business outcomes.

Management 52

Management Software Software Prioritization 52

Zendesk

APRIL 18, 2022

With content marketing, the aim is to create and distribute relevant and consistent content in the form of blogs, ebooks, white papers, webinars, and video in order to present your company as a thought leader and trusted brand. Pillar pages and organic search traffic. Don’t ignore the power of inbound pages on your website.

Media 98

Media CRM B2C Energy and Utilities 98

Planview

OCTOBER 6, 2022

When scaling agility to your whole organization, it’s important to have an overarching cadence to keep teams in sync. When Flow Metrics are woven into the ceremonies and roles of SAFe, enterprises can effectively shorten time-to-market, reduce waste, adhere to Lean-Agile best practices, and prioritize work that drives business outcomes.

Prioritization 59

Prioritization Marketing Software Software 59

Hubspot Sales

OCTOBER 17, 2018

The next step was to run an A/B test on an eBook landing page for 30 days, to see if the field removal made any difference. While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Experiment Plan. Plus, it helps you build a presence on multiple channels.

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

Hubspot Sales

MARCH 12, 2018

Someone in your organization had told them conference room booking is a real challenge. Your ebook on the topic was even better. But, I had to click around your website quite a bit to find the ebook. Often times, companies stop prioritizing blogging when results don’t come immediately. Share your wisdom. Your name].

Publishing 145

Publishing Sales Software Software 145

Planview

FEBRUARY 9, 2023

Is your organization able to maintain an effective strategy under uncertainty? In today’s economic landscape marked by financial instability and disruption, it’s never been more critical for organizations to become adaptable to survive. That knowledge can act as a catalyst to create a more strategic and agile organization.

Decision-making 52

Decision-making Stakeholders Government Organization 52

SBI

DECEMBER 18, 2018

4 out of 5 marketers say that data management is a top-5 weakness in their organization. In the poll we conducted live in our webinar , we asked attendees to identify the top pain point in their organization – the top answers (and % of respondents were): Identify and target the right accounts and people – 50%.

Artificial Intelligence 49

Artificial Intelligence Sales Technology Prioritization Decision-making 49

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. For example, if your most popular content offer is an ebook on improving poor morale, your customers clearly struggle with low employee engagement. What Is Account-Based Selling?

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

Showpad

JUNE 8, 2020

Businesses big and small are becoming digital-first organizations, impacting employees at every level. This failure to understand engagement throughout the buyer journey makes it even more difficult to prioritize already limited time and budget. And the insights product marketers are missing are equally critical to buyers.

Marketing 52

Marketing Value Proposition Digital Transformation Sales 52

DemandFarm

JUNE 13, 2023

Account Planning Readiness Assessment: Developed by Forrester Assess your organization’s readiness for effective account planning with this downloadable checklist by Forrester. Evaluate crucial elements such as organizational culture, collaboration, data analytics, and customer insights.

Account Planning 52

Account Planning Facilitation Prioritization Decision-making 52

Zendesk

MAY 26, 2022

Different kinds of businesses may also prioritize specific types of sales collateral to fit their target demographics—after all, no one needs a full case study to be convinced to buy a pint of Ben and Jerry’s. Ebooks: long-form discussions of blog topics. Digital advertisements: social media ads and sponsored search postings.

Advertising 97

Advertising Sales Digitalization Decision-making 97

Hubspot Sales

OCTOBER 26, 2022

Prioritize educating your buyer. And in most cases, a prospect you reach out to has provided some contact and professional information to engage with your content — so you know where they work and their place in their organization. Starting your calls with a proactive reason for the conversation. Routinely ask for referrals.

B2B 111

B2B CRM Decision-making Communication 111

Insightly

AUGUST 14, 2023

It is a critical process in creating efficiency in your marketing and sales organizations, and in optimizing both inbound and outbound demand generation in companies of all sizes. Marketing teams accomplish this by sending out periodic, relevant messages like ebooks, webinar invitations, research reports, etc. This is a lead.

CRM 52

CRM Decision-making Advertising Prioritization 52

Showpad

OCTOBER 14, 2020

A full sales pipeline is a goal for many organizations. For example, thought leadership is a high-performing prospecting method that doesn’t prioritize making a heavy sales pitch. To do so, they need to be empowered by your organization to achieve. It’s important for sales to align with marketing in this strategy.

Digitalization 52

Digitalization Artificial Intelligence Sales Media 52

Revegy

JULY 17, 2018

Leading sales organizations at companies like JDA Software and more applied a visual approach to their account planning process and immediately uncovered expansion and new pipeline opportunities that were previously hidden. eBook: The Field Guide to Account Based Sales Enablement. eBook: Account Planning Template.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

DemandFarm

APRIL 28, 2023

As organizations around the globe continue to embrace AI-driven solutions, the gap between those who adapt and those who resist will only widen. Let’s look at the practical issues faced by organizations looking to adopt AI-driven strategies and prepare for the future of sales. AI can also assist in managing and prioritizing tasks.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52