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The Flavors of Sales Enablement

Mike Kunkle

You are the reason I wrote The Building Blocks of Sales Enablement , published this eBook , share so much free content, and am supporting Felix Krueger of FFWD in launching a course and learning experience about the Building Blocks (with community support and group coaching). Seek certifications where they make sense.

Sales 57
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Do you know how your sellers really get references?

Upland

Many organizations don’t have formal customer reference or advocacy programs at all. No matter how close sellers are with their colleagues, customer success teams have other responsibilities and can’t always prioritize sourcing reference contacts. Download our eBook: Win more deals with peer-to-peer sales references >

B2B 195
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Get more sales references without a traditional program

Upland

Even when organizations acknowledge their sales reference processes could be better, it can be an overwhelming problem to confront. A well-oiled, traditional customer reference or advocacy program can be an organization’s strongest asset, but launching, revamping, or expanding a traditional program isn’t right for every organization.

Sales 195
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The Enablement Profession at a Crossroads

Mike Kunkle

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. At least in those organizations, the enablement team was not seen as critical in difficult times or able to support the sales force in getting better results in a crunch.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Why Prioritizing Business Agility Creates Better Outcomes

Planview

How your enterprise responds to that change can determine whether your organization is an industry leader or another company stuck in the middle of the pack. Organizations that lack the business agility to pivot could risk falling behind and losing their competitive edge. The business world is caught up in a whirlwind of change.

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Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

SBI Growth

It’s essentially a place where you can organize anything visually appealing that you come across online. This is where blog articles and ebooks are gaining traction in b2b marketing. Post your eBooks, whitepapers, infographics and webinars. The sharing is done to their own account or group ‘pin’ boards. Pinterest , Not Just B2C.

B2B 133