The Difference Between Customer Satisfaction vs. Customer Loyalty
Brooks Group
OCTOBER 14, 2024
Recently I was talking to one of our sales trainers about the difference between customer satisfaction and customer loyalty. He said a client’s sales team was confusing the two. It made me realize that other sales teams might be doing the same thing and thought it would be helpful to provide insight here. Customer satisfaction is what a customer feels when a sales professional (or company) fulfills their needs, wants, and expectations.
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