Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Customer Think

NOVEMBER 9, 2023

Customer journey maps are a key component of customer experience strategy and planning. But what are they? What information do they provide? And, how should they be used? Depending on who you ask, a customer journey map is a process or a visual tool.

Customer Experience 121

Customer Experience 121

Hubspot Sales

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. The tempo is fast. The lingo is changing. And the culture feels more intense than other social media platforms. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022.

Media 116

Media Marketing B2C Finance 116

Kainexus

NOVEMBER 9, 2023

Picture this: A company overwhelmed by a sea of projects, each vying for attention, resources, and precious time. Now, imagine a systematic approach that aligns these projects with organizational goals, ensures efficient resource allocation, and maximizes return on investment. How can Lean Portfolio Management (LPM) help this company survive and thrive in a world of ever-increasing complexity and competition?

Management 89

Management Innovation Organization Marketing 89

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Force Management

NOVEMBER 9, 2023

When a growing EdTech firm set assertive revenue targets, it partnered with Force Management to help create the transformation necessary for reaching those goals. Skillsoft is a global leader in corporate training and enterprise learning experiences. Together, we implemented a multi-phase engagement to redefine their selling motion and align teams worldwide around the new, customized approach for driving consistent revenue.

Sales 73

Sales Management Customer Success 73

SBI Growth

NOVEMBER 9, 2023

The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.

Management 71

Management Marketing 71

Zendesk

NOVEMBER 9, 2023

Over the last year, there’s been a lot of talk around generative AI and its potential to improve the customer experience (CX). In fact, two-thirds of consumers believe that generative AI will soon become an important part of their service experiences. Generative AI refers to an AI model that returns or generates outputs based on prompts—these outputs can include text, images, videos, code, or audio.

Customer Experience 52

Customer Experience Retail Innovation Meetings 52

Customer Think

NOVEMBER 9, 2023

This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at the bottom of this article.

Publishing 64

Publishing Sales 64

AchieveIt

NOVEMBER 9, 2023

Strategy leaders enter a critical phase every fourth quarter as one year winds down and another one approaches. This is when past achievements intersect with future ambitions, requiring careful planning and insight. We sat down with Joe Krause , Vice President of Customer Engagement at AchieveIt, to gather expert advice on effective preparation for 2024.

Facilitation 52

Facilitation Stakeholders Government Leadership 52

Customer Think

NOVEMBER 9, 2023

So far, I have dealt with how to safely and securely implement and leverage AI — in particular generative AI — technology. So, there shouldn’t be many questions open regarding how to get a trustworthy, efficient, and effective AI implemented in any organization.

Organization 61

Organization 61

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Planview

NOVEMBER 9, 2023

One of the most important decisions people in organizations make on a daily basis at all levels is choosing how to spend resources. The principal question they must ask themselves: Are we spending time on the most beneficial improvement opportunities? Intelligent use of resources manifests in improved internal functions, delightful customer experiences, productive partnerships, winning competitive strategies, and other areas.

Innovation 52

Innovation Decision-making Facilitation Suppliers 52

Customer Think

NOVEMBER 9, 2023

You could be looking to brush up on your knowledge of or gain a deeper understanding of several terms and phrases that are used frequently in business contexts these days. CRM is usually one of them for most of us. CRM or “Customer Relationship Management,” is an essential component of any successful business.

CRM 59

CRM Innovation Management 59

FinListics Solutions

NOVEMBER 9, 2023

The state of enterprise B2B sales continues to evolve at a rapid rate. We have witnessed the change in customers increasingly taking control of the selling process to become more informed and empowered. Now comes an enduring change, initially driven by the pandemic, that has led to a notable shift in what buyers demand - hybrid selling.

B2B 52

B2B Sales 52

Customer Think

NOVEMBER 9, 2023

Introduction Marketing has come a long way ever since its inception. And to this development, consumer behavior has not been an exception. It has evolved tremendously. However, this evolution has not been independent of business growth.

Internet 49

Internet Business Growth Marketing Digitalization 49

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Customer Think

NOVEMBER 9, 2023

The News A lot is going on in the SAPverse during October and the early days of November 2023.

Software 49

Software Software Customer Experience 49

Customer Think

NOVEMBER 9, 2023

New Partnership Paves the Way for Early Diagnosis and Intervention to Improve Cardiovascular Outcomes & Quality of Life for Patients

Software 45

Software Software 45