Mon.Jun 03, 2024

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SAMA Honors Professor Noel Capon with Lifetime Achievement Award

Strategic Account Management Association

The Strategic Account Management Association (SAMA) honored Professor Noel Capon with a lifetime achievement award at the 2024 SAMA Annual Conference. The award recognizes Capon’s unparalleled legacy and his enduring commitment to transforming the practice of strategic account management. The post SAMA Honors Professor Noel Capon with Lifetime Achievement Award appeared first on Strategic Account Management Association.

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How to Develop Farmers and Hunters to be More Effective

The Center for Sales Strategy

There is a hierarchy in the sales world. Most sales leaders come from the days when salespeople were responsible for every step in the sales process. You had to find your leads, get an appointment, and ultimately close the deal. You only ate what you killed. We were hunters, so we tend to favor and even value hunters more than farmers. When I say farmers, I mean salespeople who spend most of their time nurturing clients, building relationships, and growing them.

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Why White Space Analysis is Critical to Account Growth

SBI Growth

Boost revenue by using white space analysis to identify unmet demand in existing accounts. Selling to current customers has a 60-70% success rate.

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Top 5 People.ai alternatives

DemandFarm

As turbulent socioeconomic factors continue to put revenue forecasts at risk, B2B organizations are looking inward to strengthen the strongest player in their arsenal – their strategic accounts. This renewed focus in the post-COVID hybrid work environment era also means an accelerated adoption of key account management (KAM) tech tools. Technology is no longer a nice-to-have to boost the performance of your strategic accounts.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why selling to prospects and clients is different, with Tim Riesterer

Account Management Skills

If you’re in agency new business or account management and responsible for contract renewals and account expansion, you’re in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in this area, but he also has a background working in agencies.

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AI Ticketing Systems: What They Are and 8 Options to Consider

Help Scout

Learn what AI ticketing systems are, why they’re useful, what features are most important, and a few options to consider if you’re ready to start your search.

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