Account Manager Tips

MARCH 27, 2024

Discover how to achieve exceptional account growth with proven strategies, even in economic downturns. Transform challenges into opportunities.

Account Growth 130

Account Growth 130

Customer Think

MARCH 27, 2024

A customer journey represents individuals’ interactions with brands or their preferred solutions. It encompasses different phases, from brand awareness to the conversion stage and beyond. A customer journey showcases the experiences a brand offers to its current and potential customers.

69

69

FinListics Solutions

MARCH 27, 2024

Identifying the right prospects isn't just a part of the process in the quest for sustainable growth—it's an art. It's the crucial first step that separates the leaders from the followers in the enterprise sales landscape. The best-performing sales organizations, those achieving a 21% revenue gain from new customers, understand this art perfectly. They don't just chase leads; they seek out organizations where their solutions can take root and flourish.

Sales 60

Sales Organization 60

Customer Think

MARCH 27, 2024

If you haven’t noticed, Webinar emails have become extremely formulaic:* A couple of lines of copy stating the business problem to be addressed* 3-4 bullet points summarizing the agenda or main topics* a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times, […]

Digitalization 64

Digitalization Marketing 64

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Strategic Planning and Management Insights

MARCH 27, 2024

Brian Lillie, President of Private Cloud at Rackspace, introduces us to customer inspired innovation along with insights on leadership and technology.

Innovation 52

Innovation Leadership 52

Customer Think

MARCH 27, 2024

Premise: Any superhero worth their salt has an origin story, a story where they are normal people to start with, even weak and pushed around. Then there is an inciting incident that leads them to discover a super power that they possess.

Innovation 59

Innovation 59

Customer Think

MARCH 27, 2024

In the previous article in this series on Outcome-Centric Selling® I addressed the importance of researching, targeting, and engaging the key roles in your ideal customers – and now I want to turn our attention to identifying and targeting the key trends and trigger events that are most likely to convince these key roles in […]

Sales 53

Sales 53

Help Scout

MARCH 27, 2024

Let’s take a closer look at some FAQs about how Help Scout's customer support team manages and uses saved replies!

Management 49

Management 49

Customer Think

MARCH 27, 2024

Silo Thinking In every business, the work flows around the organisation something like this… Marketing specialists have an insight into what the customer wants. Research teams take that insight and develop a new product. Buyers purchase materials according to the new specifications. Logistics ship and store materials. Operations teams take the materials and produce products.

Logistics 52

Logistics Marketing Leadership 52

Help Scout

MARCH 27, 2024

Kickstart your cold email open rate with our list of 11 templates and learn the steps you can take to craft compelling templates of your own.

49

49

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

MARCH 27, 2024

Complex payment processes can frustrate everyone involved – customers and businesses alike. But when we simplify payments and offer more flexible options, it’s a win-win. Smooth transactions aren’t just convenient; they’re a sign that we’re here to make things easier for our customers.

Client Relationships 52

Client Relationships Digitalization Marketing 52

Envisio

MARCH 27, 2024

Local governments navigating urban development have a lot to juggle. There’s capital improvement projects, public transportation initiatives, public parks master plans, equity concerns, and climate action—and that’s not even an exhaustive list—all while trying to build trust with their communities. In all of this work, one crucial aspect stands out: the importance of community engagement.

Government 97

Government Facilitation Decision-making Transportation 97

Customer Think

MARCH 27, 2024

Sales teams are taught to uncover “pain,” but the presence of pain may be insufficient to drive a sales opportunity forward. This is why we differentiate between “pain” and a Critical Business Issue. It’s also the difference between an opportunity that results in a No Decision outcome vs moves forward with a purchase!

Sales 52

Sales 52

Customer Think

MARCH 27, 2024

The latest customer satisfaction report released in the UK by the Institute of Customer Service, revealed that every industry evaluated has fallen in customer satisfaction since January 2023, reflecting the wider global customer experience (CX) picture.

Retail 45

Retail Customer Experience Innovation 45

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Customer Think

MARCH 27, 2024

Running a successful sales operation means keeping customers happy for as long as possible after you’ve persuaded them to buy. This practice is the foundation of sales as a service, which grows profitability by encouraging recommendations and repeat business.

Software 40

Software Software Profitability Sales 40