Wed.Mar 27, 2024

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Thrive in the Downturn: Essential Key Account Growth Strategies

Account Manager Tips

Discover how to achieve exceptional account growth with proven strategies, even in economic downturns. Transform challenges into opportunities.

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How to Improve Your Customer Journey: 7 Useful Tips

Customer Think

A customer journey represents individuals’ interactions with brands or their preferred solutions. It encompasses different phases, from brand awareness to the conversion stage and beyond. A customer journey showcases the experiences a brand offers to its current and potential customers.

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Finding the Perfect Fit: Identifying Prospects That Will Skyrocket Your Sales

FinListics Solutions

Identifying the right prospects isn't just a part of the process in the quest for sustainable growth—it's an art. It's the crucial first step that separates the leaders from the followers in the enterprise sales landscape. The best-performing sales organizations, those achieving a 21% revenue gain from new customers, understand this art perfectly. They don't just chase leads; they seek out organizations where their solutions can take root and flourish.

Sales 59
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How to Make a Webinar Email Stand Out

Customer Think

If you haven’t noticed, Webinar emails have become extremely formulaic:* A couple of lines of copy stating the business problem to be addressed* 3-4 bullet points summarizing the agenda or main topics* a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times, […]

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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President Private Cloud Of Rackspace - Brian Lillie On Customer Inspired Innovation

Strategic Planning and Management Insights

Brian Lillie, President of Private Cloud at Rackspace, introduces us to customer inspired innovation along with insights on leadership and technology.

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Your Hidden Super Power

Customer Think

Premise: Any superhero worth their salt has an origin story, a story where they are normal people to start with, even weak and pushed around. Then there is an inciting incident that leads them to discover a super power that they possess.

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Our Customer’s Buying Journeys are driven by Key Trends and Trigger Events

Customer Think

In the previous article in this series on Outcome-Centric Selling® I addressed the importance of researching, targeting, and engaging the key roles in your ideal customers – and now I want to turn our attention to identifying and targeting the key trends and trigger events that are most likely to convince these key roles in […]

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Help Scout Using Help Scout: Saved Replies

Help Scout

Let’s take a closer look at some FAQs about how Help Scout's customer support team manages and uses saved replies!

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The Elephant in the Office

Customer Think

Silo Thinking In every business, the work flows around the organisation something like this… Marketing specialists have an insight into what the customer wants. Research teams take that insight and develop a new product. Buyers purchase materials according to the new specifications. Logistics ship and store materials. Operations teams take the materials and produce products.

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11 Cold Email Templates to Boost Your Response Rates

Help Scout

Kickstart your cold email open rate with our list of 11 templates and learn the steps you can take to craft compelling templates of your own.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How Easy Payment Systems Ease Client Relationships

Customer Think

Complex payment processes can frustrate everyone involved – customers and businesses alike. But when we simplify payments and offer more flexible options, it’s a win-win. Smooth transactions aren’t just convenient; they’re a sign that we’re here to make things easier for our customers.

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The Power of Community Visioning: What It Is, Why You Should Start, and Tips

Envisio

Local governments navigating urban development have a lot to juggle. There’s capital improvement projects, public transportation initiatives, public parks master plans, equity concerns, and climate action—and that’s not even an exhaustive list—all while trying to build trust with their communities. In all of this work, one crucial aspect stands out: the importance of community engagement.

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How Bad Is the Pain? Is It Critical?

Customer Think

Sales teams are taught to uncover “pain,” but the presence of pain may be insufficient to drive a sales opportunity forward. This is why we differentiate between “pain” and a Critical Business Issue. It’s also the difference between an opportunity that results in a No Decision outcome vs moves forward with a purchase!

Sales 52
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Can Retail’s Success Shed Light on The Best CX Strategies?

Customer Think

The latest customer satisfaction report released in the UK by the Institute of Customer Service, revealed that every industry evaluated has fallen in customer satisfaction since January 2023, reflecting the wider global customer experience (CX) picture.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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We’ve all heard of Software as a Service, but what about Sales as a Service?

Customer Think

Running a successful sales operation means keeping customers happy for as long as possible after you’ve persuaded them to buy. This practice is the foundation of sales as a service, which grows profitability by encouraging recommendations and repeat business.