Cosawi

JANUARY 24, 2025

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. “ Customer-Led and Team-Enabled ABM ” represents a paradigm shift where Marketing is seamlessly integrated with KAM teams to deliver tailored solutions, enhance engagement, and drive value for strategic

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

SalesGlobe

JANUARY 24, 2025

When most leaders think about attrition, its framed as a problemone that drains resources, disrupts teams, and increases hiring costs. But what if low attrition is the real issue? Many organizations pride themselves on retaining talent, yet they overlook the hidden costs of holding on to underperforming salespeople. In reality, low attrition can quietly erode profitability and stall growth.

Innovation 64

Innovation Decision-making Profitability Organization 64

ClearPoint Strategy

JANUARY 24, 2025

See the six essential steps in annual planning, and how software can help.

Software 40

Software Software 40