Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing.

Marketing 130

Marketing Strategic Thinking Stakeholders Artificial Intelligence 130

Software Sales Guru

DECEMBER 18, 2023

Is your ego stopping you from making a sale? One of the key tenets of my Sales Star Coaching Model is that a person’s current beliefs dictate the outcomes they will achieve. The idea is that the belief (sales = pitching) causes a person to act a certain way (lead with a pitch) and to get a certain result (buyers are not forthcoming because they. Read more The post Is your ego stopping you from making a sale?

Sales 130

Sales Software Software Negotiation 130

Sales Readiness Group

DECEMBER 18, 2023

The sales landscape constantly evolves, shaped by technological advancements, shifting customer expectations, and a highly competitive marketplace. As we approach 2024, three significant trends are emerging, poised to redefine how sales teams operate and drive business growth.

Business Growth 118

Business Growth Sales 118

Hubspot Sales

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Instead of guessing when eager buyers need products or services like yours, you'll get a notification straight to your inbox. You can then present your offering as a solution to their needs. But that‘s not all. These sales alerts also give you a relatively low-effort way to keep tabs on your main competitors and ideal prospects.

Sales 111

Sales CRM Advertising Media 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

DECEMBER 18, 2023

Over the years, I’ve written a lot about customer understanding. Even wrote a book on it. In those writings, I’ve said that there are three ways to achieve customer understanding: listen (feedback, data), characterize (personas), and empathize (journey maps).

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The Center for Sales Strategy

DECEMBER 18, 2023

A spot opens up on the sales team and the hiring manager needs to fill it. Fast. They look over their talent bank, find a few candidates, look over their Sales Talent Assessments, and decide who has the sales talents they need. One is available. Hired. That’s it but for the onboarding, right? Unfortunately, no. Finding new talent for a sales team involves more than just finding a talented person who wants the job.

Banking 85

Banking Onboarding Management Sales 85

Arpedio

DECEMBER 18, 2023

In the world of sales, a lead refers to a potential customer who has shown interest in a company’s product or service. It is essential to comprehend the concept of a lead to identify potential customers and convert them into paying customers. Lead generation involves various tactics to attract these potential customers towards a company’s products or services.

Prioritization 52

Prioritization Decision-making Business Growth Media 52

Customer Think

DECEMBER 18, 2023

Customer service and customer experience (CX) are more than what happens after the sale. It’s not just a department to call when there is a problem. It actually begins long before a customer ever makes a purchase.

Customer Experience 69

Customer Experience Sales 69

Arpedio

DECEMBER 18, 2023

As businesses aim for growth, sales enablement has become an increasingly important strategy for success. But what is Sales Enablement , and how can it help businesses achieve their goals? In this article, we’ll explore Sales Enablement in-depth, including its strategies and practices that drive business growth. What is Sales Enablement? Sales Enablement is a holistic approach to equipping sales teams with the resources and support they require to sell more effectively.

Sales 52

Sales Business Growth Organization Marketing 52

Customer Think

DECEMBER 18, 2023

Staying ahead of the curve often hinges on an organization’s ability to listen and adapt to their customers’ needs. Consider Starbucks, for example, who embraced mobile ordering after customers voiced their desire for a more streamlined experience.

Organization 64

Organization Marketing Customer Experience 64

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Arpedio

DECEMBER 18, 2023

December 19 How does ARPEDIO improve forecast accuracy in Salesforce ? By consulting with a fortune teller (who can also reveal what you’ll get for Christmas) By replacing subjective probability calculations with data-driven assessments By conducting weekly astrology sessions First name Last name Company Work email By submitting this form I agree to ARPEDIO's privacy policy and to receive marketing communications regarding products, services and events.

Account Planning 52

Account Planning Stakeholders Account Management Communication 52

Customer Think

DECEMBER 18, 2023

In today’s digital world, customers expect seamless and integrated experiences when interacting with financial services providers across various channels like websites, mobile apps, branches, contact centers and more. This concept of providing consistent and personalized engagement across all touchpoints is called omnichannel.

Financial Services 59

Financial Services Digitalization 59

Account Management Skills

DECEMBER 18, 2023

Welcome to episode 104. In this episode, I talk all things agency project management with Joanne Reid , Managing Partner for delivery at Cactus. We cover: the challenges agencies face with project management how Joanne assesses how well an agency’s project management is working how project management differs from account management and why she recommends agencies to have both roles the target level of annual gross profit an agency should reach before investing in both roles her recommendat

Management 52

Management Account Management Profitability 52

Customer Think

DECEMBER 18, 2023

Since 2020, Pipedrive has released an annual State of Sales and Marketing study that provides insights into companies and their growth, with a focus on sales and marketing.

Marketing 59

Marketing Sales Digitalization 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

ACT

DECEMBER 18, 2023

What digital marketing channel has an ROI of 3500% , is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media , your email marketing success doesn’t rely on automated algorithms or ever-changing content policies. It is among the most affordable digital marketing channels because once you convert a website visitor into an email subscriber , you have free, unlimited (mostly) access to your recipient’s inbox and th

Marketing 52

Marketing CRM Digitalization Profitability 52

NG Data

DECEMBER 18, 2023

Artificial Intelligence (AI) is a simulation of human intelligence by computers achieved through techniques like machine learning. Machine learning allows AI to create algorithms and learn from data without explicit programming. This technology has notable use cases in community banks, including chatbots for customer support, monitoring transactions, and underwriting loans.

Artificial Intelligence 52

Artificial Intelligence Banking 52

RAIN Group

DECEMBER 18, 2023

As we approach the new year, we reflect on 2023 with gratitude for our friends, families, and clients. In a year marked by many challenges, you have filled us with joy, laughter, and hope. Thank you.

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NG Data

DECEMBER 18, 2023

Banks and credit unions can use life event marketing to identify and target consumers who are actively seeking specific financial products. These events can identify consumers and businesses who are not only eligible for, but actively seeking, specific financial products and they can have a huge impact on purchasing behaviors. Source The post 5 consumer life events banks can’t afford to miss appeared first on NGDATA.

Banking 52

Banking Marketing 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

DECEMBER 18, 2023

As someone operating in the role of CMO at a digital enterprise, it’s abundantly clear to me that the business world is undergoing a dramatic paradigm shift towards composable models. It’s not hard to see why, either.

Digitalization 45

Digitalization 45

NG Data

DECEMBER 18, 2023

Ongoing Operations, a provider of disaster recovery and cloud services to credit unions, was hit by a ransomware attack that caused outages for about 60 credit unions. Despite the outages, the NCUA said that credit unions' members' funds are safe and that members have access to their funds and ATMs. Source The post Credit unions recover from outages caused by third-party ransomware attack appeared first on NGDATA.

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Customer Think

DECEMBER 18, 2023

A while back, I wrote an article that kind of cheekily suggested that we simply stop doing VoC. For that matter, I kind of went on a speaking circuit with my snarky little message.

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NG Data

DECEMBER 18, 2023

The Federal Reserve aims to change its culture to prevent mistakes like the SVB failure by empowering supervisors to identify and address potential issues promptly. The objective is to establish a system where significant risks are identified and addressed without delay, avoiding lengthy waiting periods before taking action. Source The post Barr: Fed seeking to empower supervisors following SVB failure appeared first on NGDATA.

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

DECEMBER 18, 2023

Amazon CEO Jeff Bezos said, “It’s not only that diversity and inclusion are good for our business. It’s more fundamental than that — it’s simply right.” DEI programs may be right, but it’s no secret that they are controversial in the workforce.

Leadership 45

Leadership 45

Farland Group

DECEMBER 18, 2023

Organizations hold more than 3 billion meetings each year; with executives locked away in meeting rooms for more than 23 hours a week; and 90% of meeting attendees admit to daydreaming or doing other work during meetings. I would imagine most of us are guilty of one of these. If you think about the time and money wasted by ineffective meetings… the numbers are jaw dropping.

Meetings 40

Meetings Facilitation Stakeholders Communication 40

Customer Think

DECEMBER 18, 2023

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia.

Meetings 45

Meetings 45

SmartKarrot

DECEMBER 18, 2023

In the dynamic landscape of customer success , navigating the evolving role of Customer Success Managers (CSMs) is both an art and a science. As a certified CS professional with over eight years of experience, I’ve witnessed the remarkable transformation of the CS function and the pivotal role of CSMs within various organizations. Today, I’m excited to share insights and perspectives on this ever-evolving journey through the CSM’s lens.

Customer Success 10

Customer Success Negotiation Onboarding Organization 10

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

DECEMBER 18, 2023

In the ever-changing landscape of Customer Experience (CX), professionals are in a perpetual quest for innovative solutions that keep customers engaged, satisfied, and loyal. The world of CX management technology is undergoing a transformative shift, demanding businesses to adapt and constantly evolve in shaping the future of CX.

Management 40

Management Innovation Customer Experience 40

SmartKarrot

DECEMBER 18, 2023

In the dynamic landscape of customer success , navigating the evolving role of Customer Success Managers (CSMs) is both an art and a science. As a certified CS professional with over eight years of experience, I’ve witnessed the remarkable transformation of the CS function and the pivotal role of CSMs within various organizations. Today, I’m excited to share insights and perspectives on this ever-evolving journey through the CSM’s lens.

Customer Success 10

Customer Success Negotiation Onboarding Organization 10

SmartKarrot

DECEMBER 18, 2023

In the dynamic business environment, encompassing customer success , product-oriented enterprises, and service providers, the core principles of account management stand unwavering. Engaging in a discussion with an experienced industry veteran, we probed the intricacies of account management, dissecting the transformations observed over time and highlighting the pivotal influence of technology in molding these dynamics.

Key Account Management 8

Key Account Management Account Management Management Decision-making 8

SmartKarrot

DECEMBER 18, 2023

In the dynamic business environment, encompassing customer success , product-oriented enterprises, and service providers, the core principles of account management stand unwavering. Engaging in a discussion with an experienced industry veteran, we probed the intricacies of account management, dissecting the transformations observed over time and highlighting the pivotal influence of technology in molding these dynamics.

Key Account Management 8

Key Account Management Account Management Management Decision-making 8

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales