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Unlocking the SAM Journey Through Center of Excellence, Executive Engagement, & ABM Mastery By Dominique Côté Owner and Founder, Cosawi Disruption continues to drive innovation across industries, reshaping how businesses engage with customers. In 2024, we’re witnessing rapid changes as companies adapt to evolving market dynamics and shifting customer expectations.
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Almost every day here at The Brooks Group, we get calls from sales leaders who notice their sellers lack a certain … let’s call it “get up and go.” Instead of selling proactively—always on the move to find new prospects and uncover new business—they tend to hang back and wait for the orders to come in. These sales leaders are frustrated by what they see as sellers taking the easy route.
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