SBI Growth

FEBRUARY 23, 2024

As business leaders, we get excited when we think about just how much a Sales team empowered by artificial intelligence (AI) can achieve in terms of commercial productivity, but the reality is that most companies aren’t there yet because it’s a long learning process for everyone involved.

Artificial Intelligence 121

Artificial Intelligence Sales Marketing 121

Brooks Group

FEBRUARY 23, 2024

Qualifying prospects is one of the selling skills every great sales professional relies on. That’s because filling your sales pipeline is a numbers game. Buyers leave the funnel for many reasons as they progress through the sales process : lack of budget, timing, or wrong fit to name a few. You’ve got to qualify many more prospects than you need. Yet inexperienced salespeople tend to fast-forward to the pitch without properly understanding their prospects’ wants and needs.

Prioritization 92

Prioritization Sales Training Sales Construction 92

Groove HQ

FEBRUARY 23, 2024

Customer acquisition is difficult. Its costs time and money to get a new customer and if they churn quickly, your LTV suffers and suddenly your can not afford such CAC’s as your competitor can. We all know where this downward spiral ends. To evade this fate, you must focus on customers. Not just have them […] The post Customer Advocacy through Customer Support: Lower Churn, Higher Loyalty appeared first on Groove Blog.

Acquisition 69

Acquisition 69

Customer Think

FEBRUARY 23, 2024

During ZohoDay24, Zoho amongst other topics, gave some insight into how the company looks at AI. Raju Vegesna presented Zoho’s AI vision and progress. Additionally, I had the opportunity for a one on one with Zoho’s director of AI research, Ramprakash (Ram) Ramamoorthy. If you want to listen and watch the interview, you can do this here.

59

59

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Zendesk

FEBRUARY 23, 2024

What is a customer persona template? A customer persona template is a tool businesses use to create a detailed description of their ideal customer based on market research and customer data. While customer or buyer persona templates can vary depending on your business needs, they generally include demographic information, interests, motivations, frustrations, and more.

Decision-making 52

Decision-making Brainstorming Media Communication 52

Customer Think

FEBRUARY 23, 2024

Increasing customer satisfaction and engagement is a key target for many consumer-focused businesses. The ability to measure this critical metric and track its progress is fast becoming an essential element of any dynamic marketing lifecycle.

Management 59

Management Marketing 59

Customer Think

FEBRUARY 23, 2024

Influencer marketing continues to gain headway, with nearly 70 percent of US brands investing in the medium in 2021 alone. Globally, the market size of influencer marketing increased to 21.1 billion dollars in 2023 — an over seven billion-dollar increase in just two short years. And for good reason.

Marketing 59

Marketing Media B2B Digitalization 59

PandaDoc

FEBRUARY 23, 2024

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? But opportunities can be much more than that. All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line.

Management 52

Management CRM Sales Decision-making 52

Customer Think

FEBRUARY 23, 2024

The strategic management of Customer Lifetime Value (CLV) has become increasingly critical for securing both short-term gains and long-term financial performance in the enterprise. Both first-hand findings and recent research sheds light on the nuanced relationship between effectively measuring and improving CLV and its consequential impact on an organization’s financial performance.

Organization 56

Organization Management 56

Flevy

FEBRUARY 23, 2024

Achieving sustainable growth often requires organizations to look beyond traditional revenue streams. Revenue Diversification is a strategic approach that mitigates risks associated with overreliance on a single source of income by spreading revenue sources across different products, services, or markets. The diversification of revenue streams is crucial for organizations aiming to enhance their resilience against market volatility, tap into new growth opportunities, and ultimately, secure a com

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Arpedio

FEBRUARY 23, 2024

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. As customer expectations continue to rise and market dynamics shift at an unprecedented pace, the need for a strategic approach to revenue generation has never been more critical.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Customer Think

FEBRUARY 23, 2024

Communication is the most significant key to generating leads because when you connect with your customers via blog posting, catchy headlines, and subscription notifications, you can attract more customers to your brand.

Communication 40

Communication Digitalization Marketing 40

Arpedio

FEBRUARY 23, 2024

Welcome to our guide on revenue intelligence—a powerful concept that has revolutionized the way businesses approach strategy and decision-making. In this comprehensive exploration, we delve into the depths of revenue intelligence to uncover its significance, benefits, and implementation strategies. Whether you’re a seasoned business leader or an aspiring entrepreneur, understanding revenue intelligence is key to unlocking sustainable growth and success in today’s competitive landscap

Decision-making 52

Decision-making CRM Customer Experience Profitability 52

Customer Think

FEBRUARY 23, 2024

Today, customer relationships are all about creating personalized experience, seamless interactions and building connections on an emotional plane. No wonder, why most of the interactions are unscripted and support agents reach out to the customers with an approach to connect with them, so that they can know them better.

CRM 40

CRM Software Software 40

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales