Fri.Feb 23, 2024

article thumbnail

A Seller’s Perspective on Enhancing Sales with AI

SBI Growth

As business leaders, we get excited when we think about just how much a Sales team empowered by artificial intelligence (AI) can achieve in terms of commercial productivity, but the reality is that most companies aren’t there yet because it’s a long learning process for everyone involved.

article thumbnail

Qualifying Prospects: A Sales Leader Guide to Elevating Selling Skills

Brooks Group

Qualifying prospects is one of the selling skills every great sales professional relies on. That’s because filling your sales pipeline is a numbers game. Buyers leave the funnel for many reasons as they progress through the sales process : lack of budget, timing, or wrong fit to name a few. You’ve got to qualify many more prospects than you need. Yet inexperienced salespeople tend to fast-forward to the pitch without properly understanding their prospects’ wants and needs.

article thumbnail

Customer Advocacy through Customer Support: Lower Churn, Higher Loyalty

Groove HQ

Customer acquisition is difficult. Its costs time and money to get a new customer and if they churn quickly, your LTV suffers and suddenly your can not afford such CAC’s as your competitor can. We all know where this downward spiral ends. To evade this fate, you must focus on customers. Not just have them […] The post Customer Advocacy through Customer Support: Lower Churn, Higher Loyalty appeared first on Groove Blog.

article thumbnail

The ABC of Zoho AI

Customer Think

During ZohoDay24, Zoho amongst other topics, gave some insight into how the company looks at AI. Raju Vegesna presented Zoho’s AI vision and progress. Additionally, I had the opportunity for a one on one with Zoho’s director of AI research, Ramprakash (Ram) Ramamoorthy. If you want to listen and watch the interview, you can do this here.

59
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Free customer persona templates and examples

Zendesk

What is a customer persona template? A customer persona template is a tool businesses use to create a detailed description of their ideal customer based on market research and customer data. While customer or buyer persona templates can vary depending on your business needs, they generally include demographic information, interests, motivations, frustrations, and more.

article thumbnail

5 Ways Review Management Improves Customer Engagement

Customer Think

Increasing customer satisfaction and engagement is a key target for many consumer-focused businesses. The ability to measure this critical metric and track its progress is fast becoming an essential element of any dynamic marketing lifecycle.

More Trending

article thumbnail

The Role of Social Media Influencers in Building Trust and Advocacy With Customers: A Guide for B2B Marketers

Customer Think

Influencer marketing continues to gain headway, with nearly 70 percent of US brands investing in the medium in 2021 alone. Globally, the market size of influencer marketing increased to 21.1 billion dollars in 2023 — an over seven billion-dollar increase in just two short years. And for good reason.

article thumbnail

How to boost your sales performance with opportunity management

PandaDoc

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? But opportunities can be much more than that. All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line.

article thumbnail

Mapping Measurement of Customer Lifetime Value to Financial Performance

Customer Think

The strategic management of Customer Lifetime Value (CLV) has become increasingly critical for securing both short-term gains and long-term financial performance in the enterprise. Both first-hand findings and recent research sheds light on the nuanced relationship between effectively measuring and improving CLV and its consequential impact on an organization’s financial performance.

article thumbnail

KPI Management: Revenue Diversification KPIs

Flevy

Achieving sustainable growth often requires organizations to look beyond traditional revenue streams. Revenue Diversification is a strategic approach that mitigates risks associated with overreliance on a single source of income by spreading revenue sources across different products, services, or markets. The diversification of revenue streams is crucial for organizations aiming to enhance their resilience against market volatility, tap into new growth opportunities, and ultimately, secure a com

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

article thumbnail

Unveiling the Power of Revenue Operations

Arpedio

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. As customer expectations continue to rise and market dynamics shift at an unprecedented pace, the need for a strategic approach to revenue generation has never been more critical.

article thumbnail

How can Customer Service be a Lead Generation Channel?

Customer Think

Communication is the most significant key to generating leads because when you connect with your customers via blog posting, catchy headlines, and subscription notifications, you can attract more customers to your brand.

article thumbnail

Strategic Insights for Success: The Role of Revenue Intelligence

Arpedio

Welcome to our guide on revenue intelligence—a powerful concept that has revolutionized the way businesses approach strategy and decision-making. In this comprehensive exploration, we delve into the depths of revenue intelligence to uncover its significance, benefits, and implementation strategies. Whether you’re a seasoned business leader or an aspiring entrepreneur, understanding revenue intelligence is key to unlocking sustainable growth and success in today’s competitive landscap

article thumbnail

Unlocking the Power of the CRM Process: The 5 Steps to Success

Customer Think

Today, customer relationships are all about creating personalized experience, seamless interactions and building connections on an emotional plane. No wonder, why most of the interactions are unscripted and support agents reach out to the customers with an approach to connect with them, so that they can know them better.

CRM 40
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!