Customer Think
JULY 19, 2024
This article was originally posted on: [link] In the competitive landscape of B2B technology and services, effective onboarding and design are crucial elements for achieving successful adoption and enhanced customer experience. You may have noticed the provocative title—”The Hidden Truth: Why Customer Experience, Tech Onboarding, and Design Aren’t the Keys to B2B Growth.
Hubspot Sales
JULY 19, 2024
You know what would have been great to have access to during my days as a teacher? An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) information quickly. Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.
Customer Think
JULY 19, 2024
The global business landscape is evolving quickly, and companies are increasingly leveraging data, artificial intelligence (AI), and automation to maintain a competitive edge. Within this transformative framework, a crucial shift toward hyper-personalization in customer experiences is taking center stage.
Flevy
JULY 19, 2024
The high demand for innovation coupled with slim margins for error can overwhelm management, creating significant pressures across various sectors. The Stage-Gate Process, developed by Dr. Robert G. Cooper, stands out as a premier framework for managing these challenges. This process meticulously guides projects through a series of stages and gates, ensuring rigorous evaluation and strategic alignment at each phase.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JULY 19, 2024
Source: Shutterstock (This year, I’m devoting some of my Research Round-Up posts to a discussion of academic research papers relating to the use of artificial intelligence – specifically generative AI applications – in marketing. This post features an unpublished paper that provides an early look at the impact generative AI may have on marketing employment.
Customer Think
JULY 19, 2024
Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal?
Customer Think
JULY 19, 2024
In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.
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