Hubspot Sales

JULY 19, 2024

You know what would have been great to have access to during my days as a teacher? An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) information quickly. Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.

Co-Creation 110

Co-Creation Small Business Advertising Artificial Intelligence 110

Customer Think

JULY 19, 2024

This article was originally posted on: [link] In the competitive landscape of B2B technology and services, effective onboarding and design are crucial elements for achieving successful adoption and enhanced customer experience. You may have noticed the provocative title—”The Hidden Truth: Why Customer Experience, Tech Onboarding, and Design Aren’t the Keys to B2B Growth.

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Onboarding Customer Experience B2B 126

Flevy

JULY 19, 2024

The high demand for innovation coupled with slim margins for error can overwhelm management, creating significant pressures across various sectors. The Stage-Gate Process, developed by Dr. Robert G. Cooper, stands out as a premier framework for managing these challenges. This process meticulously guides projects through a series of stages and gates, ensuring rigorous evaluation and strategic alignment at each phase.

Brainstorming 52

Brainstorming Innovation Decision-making Value Proposition 52

Customer Think

JULY 19, 2024

The global business landscape is evolving quickly, and companies are increasingly leveraging data, artificial intelligence (AI), and automation to maintain a competitive edge. Within this transformative framework, a crucial shift toward hyper-personalization in customer experiences is taking center stage.

Artificial Intelligence 72

Artificial Intelligence Customer Experience 72

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

JULY 19, 2024

Source: Shutterstock (This year, I’m devoting some of my Research Round-Up posts to a discussion of academic research papers relating to the use of artificial intelligence – specifically generative AI applications – in marketing. This post features an unpublished paper that provides an early look at the impact generative AI may have on marketing employment.

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Artificial Intelligence Marketing Digitalization 69

Customer Think

JULY 19, 2024

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal?

Marketing 69

Marketing Customer Experience 69

Customer Think

JULY 19, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

Marketing 59

Marketing Digitalization 59