Tue.Jul 09, 2024

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Top 5 Challenges in B2B Marketing Analytics and How to Overcome Them

Customer Think

In the ever-evolving landscape of B2B marketing, analytics play a crucial role in understanding customer behavior, optimizing campaigns, and driving business growth. However, leveraging marketing analytics effectively can be fraught with challenges.

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10 Best Practices for Conducting a Great Candidate Interview

The Center for Sales Strategy

Finding the right person for a job is challenging, especially with other responsibilities on your plate. Rushing through the process and taking shortcuts can lead to costly mistakes. A poor hiring decision can be expensive and difficult to reverse. Worse, once you part ways with a mismatched hire, you’re back to square one, facing the same urgency as before.

Sales 105
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The Customer Journey Remix: Rethinking Engagement in a Multi-Channel World

Customer Think

Did you know that companies can retain almost 90% of their customers if they use a multi-channel marketing strategy? A company that implements an omnichannel approach can experience a 23x increase in customer satisfaction. I don’t know about you, but I find those to be some pretty impressive numbers.

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Four Tips to Shorten the B2B Sales Cycle

Sales Outcomes

An experienced B2B salesperson will tell you that the sales cycle is a critical factor to success. So, how do you shorten the B2B sales cycle? There are many factors to consider, but here are four tips that are sure to make an impact in shortening the sales cycle. So read on only if you want to close deals faster! 1. Self-assess your prospect or deal on a scale of 1 to 10.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Customer Experience is a Means, not an Ends

Customer Think

The objective or “ends” for a company is maximizing the firm’s value. This means maximizing the current and future cash flows from customers. Delivering great customer experiences is one strategy — the “means” — for realizing those goals.

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How Effective Cash Flow Management Sustains Long-Term Customer Relationships

Insightly

The customer may not always be right, but they are the backbone of your business. It doesn’t matter what industry you work in; the truth is you need to make customer care your number one priority if you want to reap the rewards of a thriving business. That’s because happy customers are loyal customers—the kind who make repeat orders and recommend your products to their family and friends.

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How SEO (Still) Works in 2024: Understanding the Language of Your Audience

Strategic Communications

In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a significant obstacle when it comes to SEO designed to get audiences to your website. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you.

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Contact Center Automation: Top Trends in 2024

Customer Think

Source: Pexels Contact Center teams are often the busiest departments in an organization. Customer service agents must promptly respond to customers asking various questions through multiple communication channels. While automation is part of every business process, it is especially valuable in the contact center.

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How to win more deals with enterprise sales software  

PandaDoc

Businesses looking to lock in deals with massive corporations need to add enterprise sales software to guarantee constant service delivery and maximize returns. At the same time, organizations looking to purchase enterprise sales solutions for business-critical functions must prioritize features that can solve their pressing needs. In this article, I’ll describe different types of enterprise sales software, as well as the benefits of implementing them.

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5 Ways to Maximize CRM Efficiency in Your Sales Team

Customer Think

In the fast-paced world of sales, efficiency is everything. A well-utilized Customer Relationship Management (CRM) system can be the linchpin of a productive sales team. Yet, many businesses fail to harness its full potential. If your CRM feels more like a burden than a boon, it’s time for a strategic overhaul.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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AI Assisted Software Development: Benefits and Concerns for Businesses

Customer Think

All the hard-working and ambitious leaders out there surely know how difficult it is to run a business and provide value-added services or products to customers. The reason is none but the ever-changing business environment. This changing technological landscape has been driving new customer demands and expectations.

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Now there is no excuse for not closing the loop on customer feedback

Customer Think

It’s pretty safe to say that most businesses ask their customers for feedback these days. Most would agree that is a good thing. But, there are two problems with that situation.

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AWS Partners SuccessKPI and ConnectGen Launch Contact Center Builder to Speed and Simplify CCaaS Deployments

Customer Think

Innovative solution can accelerate small CCaaS deployments from months to days

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Electric Vehicles and AI: Driving the Consumer & World Forward

Customer Think

Image generated by Bing AI Image Creator – www.bing.com/images/create/ Artificial Intelligence: Autonomous Driving Artificial Intelligence (AI) has multiple applications including streamlining and enhancing business processes, medical diagnostics, manufacturing automation, text and image generation, and autonomous driving. Autonomous driving is an important AI application that will have a big impact on consumers in the coming years.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How Risk Massively Impacts Customers’ Buying Decisions and What You Need to Do A Master Class: Unlocking The Psychology of Customer Experience

Customer Think

Listen to the podcast: This episode is the sixth of eight master classes, showing that one event never affects customer behavior. Multiple events can occur at any one time. Today’s master class discusses understanding risks and how we, as human beings, deal with those risks.