Tue.Aug 27, 2024

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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot Sales

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals.

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Iconic Influence: 5 Ways to Build Your Brand

The Center for Sales Strategy

Let’s talk about something we all know but often overlook—your brand. No, I’m not talking about the company you work for; I’m talking about you. Yep, you’re a brand, whether you realize it or not. And in today’s world, if you’re not leveraging your brand to build influence and drive business, you’re missing out. Big time.

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5 Technologies are Transforming Contact Centres. Are You Prepared?

Customer Think

The contact centre — a technology-driven strategic asset Contact centres are the core on which many firms deliver their customer experience. The landscape has changed dramatically in recent years, and this transformation is set to continue.

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Navigating the Ethical Challenges of Algorithmic Decision-Making

MDI Training

Navigating the Ethical Challenges of Algorithmic Decision-Making You prefer to listen to this article? Click here to access our AI-generated audio version: Navigating the Ethical Challenges of Algorithmic Decision-Making by KI generated [link] Navigating the Ethical Challenges of Algorithmic Decision-Making Artificial Intelligence (AI) is transforming our world , from personalized recommendations to advanced medical diagnostics.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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A Quick Guide to Implementing AI in Logistics and Supply Chain Management

Customer Think

The global logistics and supply chain industry is a perplexing organization of interconnected systems that have now assumed a vital part in the worldwide economy. So, the efficient management of this network is fundamentally important for organizations to stay competitive and fulfill customer demands.

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The Psychology of Customer Service: 6 Quick Tips For Small Businesses

Groove HQ

Have you ever tossed and turned over a negative review, or winced at the thought of dealing with an irate customer? If you’re trying to find the key to customer satisfaction, you’re far from alone. Many small business owners find managing customer service challenging. Time is short, and you may lack the resources to bring […] The post The Psychology of Customer Service: 6 Quick Tips For Small Businesses appeared first on Groove Blog.

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From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 3

Strategic Communications

In Part 2 of this three-part series, we took a deep dive into successfully monetizing website content. Here, we take a look at some key considerations and best practice recommendations from digital marketing experts. Key Considerations and Best Practices Topping the list of key considerations is alignment with your brand. Building a strong brand can take a long time and a lot of effort, but its value can diminish quickly.

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Where is Your Customer Experience Going?: Enhancing Customer Engagement through Journey Mapping

Customer Think

Sometimes, we are too close to something – a process, an idea, a product, or a service – to see it with accurate, objective clarity and perspective. This can be especially (and paradoxically) true when a notion leaps from our brains.

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Navigating the Ethical Challenges of Algorithmic Decision-Making

MDI Training

Navigating the Ethical Challenges of Algorithmic Decision-Making You prefer to listen to this article? Click here to access our AI-generated audio version: Navigating the Ethical Challenges of Algorithmic Decision-Making by KI generated [link] Navigating the Ethical Challenges of Algorithmic Decision-Making Artificial Intelligence (AI) is transforming our world , from personalized recommendations to advanced medical diagnostics.

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Culture Transformation: The Importance of Socializing Core Values

Customer Think

Culture = core values + behaviors. Without socializing core values, how will employees know what they are and then, ultimately, live them? (And what happens if they don't live them?) Living them means operationalizing them in their day-to-day tasks and work. (Socializing makes no sense if you're not also operationalizing them!) In this article, find six reasons to socialize core values. and then uncover a list of ways to socialize them.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Navigating the Ethical Challenges of Algorithmic Decision-Making

MDI Training

Navigating the Ethical Challenges of Algorithmic Decision-Making You prefer to listen to this article? Click here to access our AI-generated audio version: Navigating the Ethical Challenges of Algorithmic Decision-Making by KI generated [link] Navigating the Ethical Challenges of Algorithmic Decision-Making Artificial Intelligence (AI) is transforming our world , from personalized recommendations to advanced medical diagnostics.

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Are your managers sabotaging customer service?

Customer Think

Are you asking them to be managers, or developing them to be leaders? There is a difference between managers and leaders. And that difference is not subtle.

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The Future of Marketing Automation

Insightly

What lies ahead for this critical technology? As we move deeper into the 21st century, the landscape of marketing automation is experiencing a profound transformation—largely driven by continued advancements in artificial intelligence (AI). AI is not only enhancing marketing efficiency but also revolutionizing how brands engage with their audiences.

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The Urban Dictionary of customer experience in banking

Customer Think

Imagine stepping into a world where your banking needs are anticipated before you even voice them, where every interaction feels like a seamless extension of your digital life. This isn’t a distant future but the present reshaping of customer experience (CX) in banking.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Vision vs mission statement – what’s the difference? A definitive guide + 20 examples

PandaDoc

Despite being used interchangeably, mission statements and vision statements are two distinct types of brand messages that serve different purposes. So, we’re here to clear up the vision vs mission statement debate and explore their differences. Plus, we’ll help you write your own. Key takeaways Mission statements describe your company’s current purpose and goals.

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What Indian smartphone users want: An insight into their digital behaviour

Customer Think

“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital choices. Over the last five years, UCC research team has interacted with users in the context of domains like travel, agriculture vehicles and implements, mobile gaming, digital trading, and telecommunication, to name a few.

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From hold music to human touch: the truth about your call centre experience

Customer Think

Lost in translation Let’s be real – calling a call centre is probably the closest thing we’ve got to modern-day torture.

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The tech-merger made in retail heaven: Where AI meets IoT to deliver retailers real-time insights inside and outside the store

Customer Think

Edward Funnekotter, Chief Architect and AI Officer, Solace, explores how pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail – from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AI in Banking: Reinventing Banking Security with Next-gen Technology

Customer Think

Most of the banks has encountered security problems and are looking for a stability. With the advanced digital banking, the industry can face different challenges in their security. In this digital world working with traditional methods to safegarard the financial information will be no longer sufficient where cyber threats evolve rapidly.

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