Strategic Account Management Association

FEBRUARY 12, 2024

To navigate today’s ever-changing marketplace, modern SAM practitioners need to lead with agility and view strategic account management as a business imperative — themes we are excited to explore at the SAMA 2024 Annual Conference in Miami, FL, at the legendary Fontainebleau Miami Beach hotel, May 21 - 23. The post SAMA’s Annual Conference: The Ultimate ROI appeared first on Strategic Account Management Association.

Account Management 520

Account Management Management Organization Innovation 520

Vantage Partners

FEBRUARY 12, 2024

No professional service firm partnership works without getting buy-in and mindshare from the partners or account executives who manage client relationships.

Client Relationships 153

Client Relationships Management 153

Zendesk

FEBRUARY 12, 2024

Zendesk today announced it completed its acquisition of Klaus, the industry leading AI-powered quality management platform. The acquisition of Klaus is the latest addition to the company’s existing WEM solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk. “Workforce engagement management is key to not only meeting, but exceeding customer expectations.

Acquisition 144

Acquisition Digitalization Customer Experience Software 144

Red Star Kim

FEBRUARY 12, 2024

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. During the session we created our own persuasive writing checklist – here are the highlights.

Media 130

Media Financial Services Advertising Decision-making 130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Software Sales Guru

FEBRUARY 12, 2024

Put Some Snot In Your Potatoes I’ve said before that sales negotiations are a game, and one of the most common plays a buyer has is the flinch: you state the price and they almost fall out of their chair. A client once told me she had just been to negotiating training for buyers and showed me eight pages of material dedicated to the flinch. Read more The post Put Some Snot In Your Potatoes appeared first on Software Sales Gurus.

Negotiation 130

Negotiation Software Software Sales 130

Hubspot Sales

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. “Buyer beware.” We’ve all heard that expression before, and unfortunately, it’s because buyer-seller relationships haven’t traditionally been great. Old-school salespeople often used aggressive and selfish tactics to win business and then disappeared like Sasquatch in the Canadian mountains, so savvy buyers knew they had to do due diligence to make sure they weren’t being sc

Sales 122

Sales Decision-making Facilitation Marketing 122

Hubspot Sales

FEBRUARY 12, 2024

The pandemic greatly shifted how people view hygiene — with many more focused on cleanliness than ever before. To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Source: Subreddit Stats At Trends, we love “unsexy” businesses, particularly ones that “don’t have flashy tech, aren’t in the news, haven’t raised much funding, and mint cash,” as Sam Parr used to say.

Small Business 105

Small Business Profitability Retail Meetings 105

Brooks Group

FEBRUARY 12, 2024

The revenue potential of your customers doesn’t end when they sign the contract. Once a prospect buys your product or service, they represent an opportunity for future growth. If growing customer revenue is on your mind, you’re not alone. A new report from our Sales Performance Research Center shows that sales leaders in multiple industries say that retaining and expanding existing accounts are two of their top three strategic objectives this year: 65% want to increase customer retention 56% see

Sales Training 84

Sales Training Sales Account Management Profitability 84

Corporate Visions

FEBRUARY 12, 2024

Win-loss is often regarded as a marketing initiative, but its influence extends far beyond. Find out how every department, from the C-suite to delivery, can harness the valuable insights gained from win-loss analysis.

Marketing 59

Marketing 59

Strategic Communications

FEBRUARY 12, 2024

I was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. GenAI Tools Are Useful, Sometimes… While I haven’t found them to be useful for actually writing content, I have found them to be very useful for other things, like reviewing and

Marketing 59

Marketing e-Learning B2B Publishing 59

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Strategic Planning and Management Insights

FEBRUARY 12, 2024

India’s first unicorn gallops its way into this episode of Strategy and Leadership Podcast. Today, the Founder and CEO of Mu Sigma , Dhiraj Rajaram, takes us into the journey of Mu Sigma in becoming India’s first unicorn and how he leads the company to its success. He also mentions how data and information shape the decisions of leaders and why that is important.

Decision-making 59

Decision-making Business Growth Leadership Organization 59

Corporate Visions

FEBRUARY 12, 2024

Win-loss is often regarded as a marketing initiative, but its influence extends far beyond. Find out how every department, from the C-suite to delivery, can harness the valuable insights gained from win-loss analysis.

Marketing 52

Marketing 52

Insightly

FEBRUARY 12, 2024

Insightly vs. Salesforce can often feel like David vs. Goliath. According to Statista , Salesforce spent 13.5 billion U.S. dollars on marketing and sales in the fiscal year 2023. I won’t bore you with the specifics, but Insighty’s marketing budget does not start with a ‘B.’ Not even close. We’re small, and we’re scrappy, trying to get the good word out about a modern CRM that’s affordable, flexible and scalable.

Software 52

Software Software CRM Small Business 52

PartnerTap

FEBRUARY 12, 2024

2024 is the year companies admit the old sales playbook is broken and invest in sales transformation. Buyers have changed how they buy products and services for their companies and deal dynamics are exponentially more complex. Selling to the modern buyer in this more complex environment requires a seismic shift in how companies sell and empower their sellers.

Sales 52

Sales Decision-making B2B Suppliers 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Zendesk

FEBRUARY 12, 2024

In today’s fast-paced and competitive business environment, staying ahead in customer service means continually educating yourself and your team. Customer service podcasts provide an excellent avenue for gaining knowledge and insights without disrupting your busy schedule. These digital platforms bring together a diverse range of perspectives from industry experts, CEOs, consultants, and front-line service providers, who discuss emerging trends, challenges, and effective solutions in customer se

Customer Experience 52

Customer Experience e-Learning eCommerce Artificial Intelligence 52

Help Scout

FEBRUARY 12, 2024

Generative AI and machine learning tools are set to change the assumptions customer support teams were built under. Let’s explore how support departments will be shaped and directed by the capabilities, costs, and competition represented by artificial intelligence.

Artificial Intelligence 49

Artificial Intelligence 49