Fri.Oct 04, 2024

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Understanding AI Ticket Routing: Benefits and Challenges

Help Scout

Learn all about AI ticket routing, the pros and cons of using it, and some suggestions on how to determine if it’s the right fit for your support team.

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Behind the Strategy: A Conversation with Ryan Brant, Senior ABM Manager 

Planview

At Planview, our mission is to build the future of connected work by empowering our customers and teams to excel in what matters most. Whether it’s driving innovation or enhancing customer engagement, collaboration, and dedication are essential to success. This brings us to our latest employee spotlight! Today, we are getting to know one of the seven Ryans at Planview — Ryan Brant, a Senior Account-Based Marketing Manager.

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Will Google Algorithms Save the Day (Again) for Content Creators?

Strategic Communications

Random, middle of the night thought… Those of you who have been in the content marketing industry for a while (at least back to 2008) probably remember the “content mills” and how tough the market was for writers back then until Google switched up its algorithms to reward sites for original, higher-quality content. I’m wondering if the same thing might happen again as GenAI-generated content proliferates and begins (maybe already has!

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LinkedIn Analytics: The Complete Guide for Tracking Metrics in 2024

LinkedFusion

Welcome to the wild world of LinkedIn Analytics! If you’re a marketer, business owner, or just someone looking to up their game on LinkedIn, understanding analytics is your secret weapon. Let’s break down everything you need to know to track your metrics like a pro in 2024. Key Takeaways Harness Native Analytics : Utilize LinkedIn’s native analytics to easily access insights and data right from the platform.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.