The Center for Sales Strategy

AUGUST 22, 2024

One of the most effective ways to connect with potential clients is by providing a valid business reason (VBR). But what exactly does this mean, and why is it so important? A valid business reason goes beyond simply stating that you have a product or service to offer. It's about demonstrating real value to your prospects and showing them why engaging with you is worth their time and attention.

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Brooks Group

AUGUST 22, 2024

Without realizing it, your sellers may be pushing potential buyers away by using the wrong communication approach. Every buyer has a unique personality style. They feel more comfortable and at ease when they are sold to in a specific way. On the flip side, when your sales professionals don’t adjust their style to match the customer’s, they risk overwhelming, bulldozing, or simply annoying them—and losing a potential sale.

Emotional Intelligence 96

Emotional Intelligence Decision-making Sales Communication 96

Force Management

AUGUST 22, 2024

We’ve been a part of making many sales kickoffs successful over the years. One early indicator of a SKO that drives the company’s core revenue objectives all year: front-line manager preparedness. Managers are a critical instrument to driving results after your sales kickoff, helping to reinforce new concepts and best practices throughout the year. Getting them onboarded early and preparing them to lead during and after your event can transform the outcome of your SKO.

Sales Management 90

Sales Management Management Onboarding Sales 90

Planview

AUGUST 22, 2024

Unlock the strategies to overcome key PMO hurdles—mastering resource management, driving change, and streamlining processes—with expert insight from Athena Smith, Senior Director, Portfolio Management. In this post, you’ll learn: Why Putting People at the Heart of Change Matters The Exciting Future Ahead for the PMO How AI Can Help Prioritize Impactful Work Meet Athena Smith Athena Smith hails from Georgia and is based in Atlanta.

Stakeholders 69

Stakeholders Prioritization Decision-making Brainstorming 69

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Sales Gravy

AUGUST 22, 2024

On this episode of The Sales Gravy Podcast, Jeb Blount sits down with sales coach Cheryl Parks to discuss how she used skills like resilience, empathy, adaptability, relationship-building, continuous learning, and goal-setting to enhance sales performance. You’ll learn how to turn every experience into an opportunity for growth and success. Key Takeaways: - Resilience is Crucial: Use rejection as a learning opportunity rather than a setback.

Sales 78

Sales Marketing 78

Strategic Communications

AUGUST 22, 2024

In Part 1 of this three-part series, we took a look at how website content can be optimized to deliver a relevant audience as a first step to successfully monetizing that content. Here, we take a deeper dive into how to deliver content designed to be monetized. Ways to Monetize Your Website Deepak Shukla is the founder of Pearl Lemon , a corporate SEO agency based in London.

Advertising 64

Advertising Media Digitalization Publishing 64

Customer Think

AUGUST 22, 2024

Next-generation product streamlines onboarding and product training for learners and leaders

Onboarding 59

Onboarding 59

Nutshell

AUGUST 22, 2024

Accurate address information is important if your company provides local services to customers, sends out physical mail, or just wants the most precise addresses for your contacts. And Nutshell’s web forms are a great way to gather address data and sync it to your CRM for your sales and marketing team to reference later. With our new update to Nutshell form address fields, you’ll be able to add multiple address fields for web visitors to fill out so you gather more precise data.

CRM 54

CRM Marketing Sales Management 54

Insightly

AUGUST 22, 2024

Learn which KPIs help to optimize your strategy—and which you can ignore. Marketing automation technology is designed to perform repetitive marketing tasks automatically without the need for human intervention. By automating simple marketing activities—like sending email campaigns, building landing pages, segmenting lists, and scoring leads—marketing teams can spend their time on more strategic initiatives.

Marketing 52

Marketing Media Acquisition Decision-making 52

PandaDoc

AUGUST 22, 2024

Businesses worldwide seek to overcome the limitations of on-premise software and plan to transfer over 60% of their workflows to the cloud by 2025. Given this, the market for SaaS products is expected to skyrocket alongside cloud adoption. Where does your SaaS business fit? Are you looking to enhance enterprise SaaS sales, scale up a medium-sized business, or boost your startup growth?

e-Learning 52

e-Learning CRM Sales Software 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

DemandFarm

AUGUST 22, 2024

You are a sales representative trying to close a major deal with a large corporation. You’ve done your research, prepared your pitch, and identified the potential client. However, despite your best efforts, you find it challenging to navigate the intricate network of decision-makers within the organization. This is where relationship mapping, an essential tool for understanding the complex dynamics of a purchase decision, becomes a crucial asset for revenue teams.

Brainstorming 40

Brainstorming Decision-making Stakeholders Software 40

LinkedFusion

AUGUST 22, 2024

Why LinkedIn is the Go-To Platform for Professionals Alright folks, let’s get real. LinkedIn is THE place to be if you’re serious about your professional life. It’s like the ultimate networking party, minus the awkward small talk and bad hors d’oeuvres. Whether you’re into B2B marketing, digital marketing, or just trying to make some legit business connections, LinkedIn is where the magic happens.

Co-Creation 40

Co-Creation Value Proposition Energy and Utilities Digitalization 40