Tue.Jul 23, 2024

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Ignore AI Fearmongering and Start by Improving Data Quality

Customer Think

Organizations should use LLMs and Gen AI to fix their data for AI-powered transformation. This is how. I recently attended a webinar delivered by a large AI technology vendor. One of the presenters had a slide implying that without AI, your business is dead. I find that a little bit alarmist.

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Boost Your Biz: 5 Effective Ways to Shine Online

The Center for Sales Strategy

If you’ve ever thought, "I need more meetings on my calendar," this blog is for you. We all know that increasing your online visibility is a game-changer. But how do you do it without turning into a social media zombie? Fear not, my friends! Here are five effective ways to boost your online profile and exposure, making those new business appointments roll in like never before.

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7 Customer Communication Tools for Small Businesses With Growing Teams

Groove HQ

Customers should always come first, but that can be easier said than done. When you’re a support manager or team lead at a startup, you’re keenly aware that resources are finite and time is limited. If you’ve made it here, you’re probably wondering: What kinds of customer communication tools are available? How can they help […] The post 7 Customer Communication Tools for Small Businesses With Growing Teams appeared first on Groove Blog.

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Measuring the ROI of Customer Experience

Customer Think

I originally published today’s post on Forbes. It appeared on their site on May 2, 2024. This is a modified version of that post. I spend a lot of time talking to leaders about the value of a customer-centric culture.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Working with a Fractional Chief Growth Officer

Aepiphanni

Hiring a Fractional CGO can be a complex task. This article outlines the process, from preparation and setting expectations to finding, interviewing, and onboarding the right candidate, ensuring effective collaboration and strategic alignment to leverage their expertise for sustainable business growth.

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Top 10 Go-To-Market Strategies every B2B Startup Must Consider

Customer Think

Launching a B2B startup involves not just a great product but also a strategic approach to the market. A well-defined Go-To-Market (GTM) strategy is crucial for positioning your business for success.

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Navigating the Governance Models of Citizen Development

Customer Think

Citizen development has revolutionized the way organizations build applications and solutions by empowering business users to take an active role in the development process. However, to ensure successful and sustainable citizen development initiatives, it is crucial to establish effective governance models.

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The importance of personal wellbeing to good leadership

Cranfield Executive Development

“Wellbeing is so important, but it’s shocking how few people understand or pay attention to their own, because they are so busy being busy.

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Center of Excellence: The Antidote to Failed Customer Experience Programs

Customer Think

It’s no secret that even good CX programs fail. Back in 2018, Bob Thompson of CustomerThink shared the “inconvenient truth” that “93% of customer experience programs are failing.” Gartner echoed this two years ago. It found “most Customer Experience Programs are not delivering on the promise of improving differentiation and helping brands better compete.

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Overcoming imposter syndrome in high level career moves

Cranfield Executive Development

“If you’re feeling a level of imposter syndrome, we will deal with that during the programme and give you the confidence to know that you can absolutely be your best and achieve more.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Wordle, Ulta And the Beauty Of Rewards Gamification

Customer Think

What’s a five-letter word for “rewarding” in the beauty category? Ulta Beauty just finished testing a gamification program that might reveal the answer. The program, called GlamXplorer, is an activity platform that involves games such as “21 Questions” and a “Word of the Day” challenge similar to Wordle, the popular New York Times game.

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Sales pipeline vs. sales funnel: what’s the difference?

PandaDoc

Have you ever gotten trapped in a situation where you needed to explain elementary concepts, and when you tried to put them in simple terms — bam! — you hit a mental roadblock, realizing you didn’t get the essence of the “obvious?” When you’re speaking about your sales process and its steps with your sales team, which term do you use: “ Sales pipeline ” , or “ Sales funnel ” ?

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Emerging Technologies in CRM: The Role of AI, Big Data, and Beyond

Customer Think

Credit:Pixabay Customer Relationship Management (CRM) systems have evolved dramatically over the past few decades. From simple databases used to track customer interactions, they have transformed into sophisticated platforms that harness cutting-edge technologies to enhance customer experiences and drive business growth.

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Role of AI in Enhancing Cross-Border Transactions for Enterprises

Customer Think

Around the World, buying and selling things (foreign trade) has become easier for businesses. This lets them work with people in other countries. Even though it’s easier now, companies can still find these deals tricky. Why?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Importance of Personalization in Enhancing Customer Experience

Customer Think

Introduction Have you ever wondered how some businesses manage to stay ahead of the consumers’ thoughts? In the current business landscape, responding to dynamic customer expectations is crucial. Personalization has evolved into a pivotal strategy for boosting sales and enhancing customer satisfaction.

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ibex Launches Wave iX Translate

Customer Think

New AI-Powered Solution Enables Real-time Multilingual Translation for Next-Generation CX

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