Customer Think
JULY 2, 2024
In the dynamic world of B2B marketing, creating compelling content that drives engagement and conversions is crucial. Two highly effective content types in this arena are case studies and whitepapers. Both can play pivotal roles in your go-to-market (GTM) and content strategies, helping you educate your audience, build trust, and showcase your expertise.
Flevy
JULY 2, 2024
MOST Analysis (Mission, Objectives, Strategies, and Tactics) is a powerful framework that redefines Strategic Planning and enhances organizational alignment. By focusing on internal processes and organizational culture , MOST transforms abstract visions into actionable objectives, driving organizations toward success. The framework begins with defining the mission, outlining the organization’s purpose.
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Customer Think
JULY 2, 2024
From AI to social media, the landscape of ecommerce is changing rapidly. It’s also growing rapidly. The market hit 5.8 trillion USD in 2023 and is predicted to soar to past 8 trillion by 2027.
Insightly
JULY 2, 2024
One might gloss over the history of CRM (customer relationship management) and not think it has much relevance. After all, this technology is ubiquitous in business today, so why bother learning its origin story? Looking at the history of CRM is almost like the history of SaaS (software as a service) itself since Salesforce is considered the grandfather of SaaS.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JULY 2, 2024
As leaders, one of the most crucial skills we must master is accountability. It’s a term that’s often easier said than done, but let’s break it down together – the do’s, the don’ts, and the winning formula. Why should we, as leaders, prioritise this super skill?
Customer Think
JULY 2, 2024
Do you have vacant software developer roles in your organization? Does it take you a long, long time to fill a technical role than it does to fill a non-technical role? Is it hard to find talent who can fulfill the specific criteria you are looking for?
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JULY 2, 2024
The existing methods of conducting commerce are evolving, with the DPE being introduced as the new business model. DPE is defined as engaging highly in developing and enhancing innovative products through engineering and digital techniques.
Customer Think
JULY 2, 2024
Listen to the podcast: When it comes to experiences and the influences psychology has on them, there is never one thing happening at any one time. There are typically several things happening. I mention this because, on the podcast, we have been doing a masterclass about Unlocking the Psychology of Customer Experience.
Customer Think
JULY 2, 2024
Podcast Today’s interview is with Dr Peter van der Putten, who is Director of the AI Lab at Pega and assistant professor of AI at Leiden University in The Netherlands.
Customer Think
JULY 2, 2024
Zoho is well-known as a technology vendor for the SMB market. The company has products that support the whole range from single proprietors to larger companies. This range in itself is remarkable. For some time now, the company is diligently working on moving upmarket and to also support enterprises.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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