Sat.Jul 20, 2024

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6 Ways to Support Your Remote Customer Service Team

Customer Think

As the trend of remote work continues to rise, organizations must prioritize supporting their remote customer service teams. Providing robust support ensures that customer service representatives remain engaged, productive, and equipped to deliver exceptional service.

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Personalization in B2B Marketing: Overrated or Misunderstood?

Customer Think

Source: Adobe Stock B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best.

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How to Resolve Consumer Issues and Build Strong Brand Reputation

Customer Think

Brand image is built on word-of-mouth. Throughout my career, what’s proven true time and time again is that patiently listening to what your customers have to say is one of the most important things a business can do.

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Major XI Industry Challenge: The Confusion, Mistrust And Disappointment Over Metrics

Customer Think

Over the past 20 years, a veritable Greek chorus of colleagues (and I) have commented, reported, or both, regarding accuracy and reliability of actively used and widely accepted CX, EX, and BX metrics.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Bridging the Gap: Unveiling the Hidden Potential in Travel Loyalty Programs

Customer Think

Today’s consumers wield tremendous power when it comes to travel purchases. With just a few taps or clicks, they can sift through a diverse assortment of travel brands and booking sites and just as easily book their trip. The result? They have become more value-conscious (and driven) than ever.

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4 Tips to Better Cater to Your Customers

Customer Think

Catering to your customers’ needs isn’t an optional part of your business plan. Client needs and preferences are what you build your strategies on. Otherwise, it’ll be difficult to reach your growth goals. Still, getting to know your clientele and aligning your business plans with their needs is sometimes a challenge even for the pros.