Hubspot Sales
MARCH 5, 2024
Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech. She co-founded: Mitú : A media network that specializes in content popular among young Latinos. It attracted 2B+ monthly video views and raised a total of $62m , before getting acquired in 2020.
Customer Think
MARCH 5, 2024
Expanding an enterprise into new global markets can unlock significant growth opportunities by tapping into diverse consumer bases and lucrative geographies. Access to a broader customer pool allows for increased revenue streams and economies of scale, enhancing the overall competitiveness of the business.
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The Great Game of Business
MARCH 5, 2024
Employee retention, particularly for your best employees, continues to be a challenge. First, there was the pandemic. Then, there was the fallout from that with the Great Resignation. Other challenges are presenting themselves as Baby Boomers are retiring in massive numbers, leaving an employee gap that is becoming increasingly harder to fill because Gen Zers are not necessarily stepping into traditional employee roles.
Nutshell
MARCH 5, 2024
Definition: Lead distribution is the process of strategically assigning leads to specific sales reps. You’re probably already familiar with lead generation , where you draw people in and get them actively interested in whatever your business sells. And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Customer Think
MARCH 5, 2024
Forget hold times and frustrating menus! Automation is revolutionizing customer service, and your business needs to jump on board. Imagine: Customers getting instant answers 24/7, solving problems independently, and receiving personalized recommendations – all thanks to smart technology. Sound like a dream? It’s the reality of automation in action.
Nutshell
MARCH 5, 2024
Have you ever wanted to tailor the data on your lead board cards and see things like lead confidence, related people, or an anticipated close date without having to open the lead’s page? Introducing new customizable lead board cards in Nutshell! Now you have the power to choose which fields are displayed on your lead board cards. Plus, you can reorder the fields to better support your team’s needs!
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
MARCH 5, 2024
Source: Canva free Email inboxes are flooded with messages: transactional emails, newsletters, product updates, and occasional messages from coworkers and friends. People get more than 10 dozen emails a day, so it stands to reason that very few marketing messages will elicit any kind of mental or emotional reaction.
Strategic Planning and Management Insights
MARCH 5, 2024
Your greatest asset is your people; investing in them is also investing in your growth. In this episode, Anthony Taylor interviews Kristina Fusella about the value of working with Employee Resource Groups (ERGs) to drive innovation, employee engagement, and business success. Kristina is the Senior Director of Capabilities and Employee Experience at Novo Nordisk , and she takes us through her non-traditional career path and the work she is doing.
Customer Think
MARCH 5, 2024
Image by Mikko Koivuneva from Pixabay Whether it’s called a one-on-one meeting, or a coaching conversation, or a performance check-in, this regular conversation between a supervisor and an employee is essential to an effective and high-performing contact center.
Envisio
MARCH 5, 2024
Today, we’re excited to unveil the latest addition to the Envisio product family: AI Assist! AI Assist introduces AI technology to the Envisio platform to help you save time and stay informed with one-click actionable work plans and better progress reporting. AI Assist is an optional feature designed to do more of the heavy-lifting in crafting progress updates and work plans— freeing up time and energy for you and your team to focus on strategy execution.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
MARCH 5, 2024
Product-Led Growth (PLG) is a business strategy where the product itself has the primary role in acquiring, onboarding, engaging, and retaining customers. But in today’s self-directed, digital-first world, just over half of all B2B buyers desire a seller-free sales experience.
CMOE
MARCH 5, 2024
Effective leadership is foundational to the continued success of any organization. At the heart of such leadership lie two pivotal qualities: recognition and accountability. These elements, in the right proportions, create leaders that motivate teams , drive performance, and foster an environment of trust and respect. Recognition (the act of acknowledging and rewarding team members’ contributions) and accountability (the act of taking responsibility for outcomes and adherence to standards)
Sales Management Plus -- SMP
MARCH 5, 2024
Distribution is exceptionally competitive, and finding ways to maximize your sales opportunities can help you with that competitive edge. You can use the Customer Product Mix Sheet within SMP’s Dashboards to help make this easier on you and your team. Here is an overview of its functionalities so you can unlock its potential for driving strategic sales growth.
Zendesk
MARCH 5, 2024
Former First Lady Michelle Obama has spent her life challenging us to reconsider where that “supposed to” comes from—and who determines it. Her life shows us that you don’t have to look a certain way or act a certain way to fit in; you don’t have to make a lot of money or come from a certain group or class or faith in order to matter. Each of us can write our own story.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Arpedio
MARCH 5, 2024
In today’s fast-paced business environment, maintaining strong relationships with clients is paramount to success. This is where effective account management comes into play. Businesses across industries are increasingly turning to account management solutions to streamline their processes, enhance client satisfaction, and drive growth. In this comprehensive guide, we’ll delve into the world of account management solutions, exploring what they entail, why they matter, and how they ca
Customer Think
MARCH 5, 2024
Google and Yahoo have an email update for you, but it’s probably in your spam folder. The tech giants started the new year by escalating their efforts against bulk email spam. With each company releasing its own set of rules and guidelines, email marketers need to navigate these un-spammed waters.
Arpedio
MARCH 5, 2024
In the intricate dance of business success, one partner often overlooked is account management. It’s the backbone that sustains client relationships, fosters loyalty, and ultimately drives growth. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.
Customer Think
MARCH 5, 2024
After working with hundreds of companies and their leaders, I can confidently say that the number-one killer of revenue growth is a bad top boss. Bad boss characteristics demoralize, disenfranchise, discourage, and demean the best people working in the company. They make a mockery of all that the good people are trying to do.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
MARCH 5, 2024
Startup incubators and accelerators hold a key position in aiding startups that are just beginning to develop by offering them the facilities, mentorship, and funding that will ensure their growth and development.
Customer Think
MARCH 5, 2024
Listen to the podcast: I am excited. My wife and I are going on a cruise to India. It’s a big splurge for us, and we look forward to it.
Customer Think
MARCH 5, 2024
Despite the turbulence in the tech industry, organizations are still actively seeking to expand their tech stacks and elevate their investments. According to the 2023 State of IT Report by SWZD, IT budgets are projected to surge this year with an impressive 13% year-over-year increase.
Customer Think
MARCH 5, 2024
In today’s digital era, when customers wield unprecedented control over their choices, the implications are clear for organizations embarking on a digital transformation journey. If the experiences customers demand in their products and services aren’t delivered, organizations can expect customers to vote with their feet.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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