Sun.Jun 30, 2024

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Would You Appreciate a 64% Alliance Satisfaction Score?

Peter Simoons

Over all the Alliance Health Checks I’ve performed for clients, the average satisfaction score relating to the partner relationship varies between 3.2 and 4.6 (out of a scale of 5). In other words, between 64% and 92% of those surveyed are satisfied with their partner collaboration. Would you be happy with a 64% satisfaction score for your strategic alliances?

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What is a strategic account management in advertising agency?

May Phoo Pan

Discover the unique challenges and responsibilities of account managers in ad agencies. Learn how to strategically manage client relationships, internal teams, and project deliverables to drive agency success.