Mon.Apr 08, 2024

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Beyond Orientation: Strategies for Continuous Support in the Early Days

The Center for Sales Strategy

Congratulations! You’ve just made an amazing new hire with talent, experience, and skills who aligns well with you, your team, and your organizational culture. With all that in place, it’s safe to assume that all will be smooth sailing toward a future of success, right? Unfortunately, things don’t always turn out as we assume. Nearly a third of new employees leave within 90 days of getting hired.

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How Sales Enablement Supports Customer Experience

Customer Think

As customers become more informed, businesses must shift from selling to enhancing customer experience. This needs quality offerings and the ability to provide seamless, personalized experiences. This is where sales enablement comes into play.

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Improve Your Email Prospecting with the HERO Framework

SBI Growth

Prospecting has evolved as automation has made creating, sending, and tracking multi-email sequences to prospects easy. Unfortunately, while sales enablement technology has dramatically increased the volume of prospecting emails you can send, it hasn't improved their effectiveness. Here is how you can increase your email prospecting odds using the HERO framework.

Sales 71
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Overcoming Generative AI Limitations To Maximize Call Center Excellence

Customer Think

Generative AI models are quickly making their way into call center operations. And it makes sense. Their ability to enhance customer interactions, streamline processes, and glean deeper insights into customer behavior are an attractive proposition for the industry.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Moving Beyond Excel or Notes: Essential Tips for Streamlining SMB Operations

ACT

When you started your business, you only had a handful of customers. It made sense to store and manage their details in an Excel spreadsheet. But as your company grew, so did your customer base. Today, you or your sales reps have to scroll through hundreds (if not thousands) of rows in a spreadsheet to find the necessary client details. If your SMB has been grappling with these challenges, you’re not alone.

CRM 52
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7 Best Practices to Build a Customer Experience Strategy at Scale

Customer Think

I wrote today’s post for Nextiva; it covers an important topic: how to scale your customer experience strategy and includes how you can implement tools like Nextiva to support that strategy. The only true and sustainable competitive advantage brands have today is the customer experience.

More Trending

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From Bait-And-Switch To Roach Motels: Common Dark Patterns Schemes

Customer Think

Every day, millions of online shoppers face substantial risk of unwittingly giving too much away – money, information, privacy. To some retailers, this might be gold, but when the gold comes from dark patterns, we need to start applying new rules.

Retail 69
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DemandFarm’s Spring Release 2024 – Omphalos

DemandFarm

If you’re part of a B2B sales team, chances are that ABS as a strategy is on your radar. Account Based Selling (ABS) burst into the spotlight in the mid 2010s and has been steadily gaining traction as the go-to approach among B2B sales organizations. Who wouldn’t want to unlock the full potential of their key accounts? Identify your target accounts, put together a team of sales plus marketing, work out a hyper-personalized messaging and content strategy for those accounts, and measure your eff

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4 Impactful Use Cases for AI in Product and Device Support

Customer Think

Products and devices can be complex to troubleshoot, making customer support a challenge. Companies typically offer a wide range of products and devices, each with its own support requirements, which compounds the complexity of diagnosing and troubleshooting problems remotely.

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How a workshop culture builds high performing agency teams, with Alison Coward

Account Management Skills

Welcome to episode 111. This episode will be particularly relevant for you if you’re heading up the agency or you’re in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strategist, workshop facilitator, coach, trainer, keynote speaker and author of “A Pocket Guide to Effective Workshops” and “Workshop Culture: a

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Smile Bright: Strategies for Effective Digital Dental Marketing

Customer Think

Dental marketing, like other areas of marketing, is changing as a result of advances in technology and its impact on the way businesses interact with customers. What are the key features of dental digital marketing that will help your practice thrive?

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The Power of Transparency and Neurodiversity with Aimably CEO Claire Milligan

Strategic Planning and Management Insights

Claire Milligan, CEO of Aimably, discusses the power of neurodivergence in organizations. Discover the power of transparency, technology, and more.

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The Data: What Percentage of Salespeople are Really Coachable?

Customer Think

Dennis Connelly, Derek Baer and I were sharing our experiences coaching salespeople, sales managers and sales leaders, and comparing those who were and weren’t coachable. It wasn’t personal. It wasn’t about whether we liked them as people. It was about those who did or did not make changes and improve.

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How to boost sales strategy with a deal desk

PandaDoc

A deal desk introduces a new approach to managing deals. This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. Let’s get to it! Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Happy Accidents

Customer Think

Illustration 42097686 © Retro Clipart | Dreamstime.com Can your customers count on superior product and service quality regardless of the employee involved? Or is the quality of their experience reliant on the employee they happen to get?

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The Future of B2B Wholesale: Predictive Analytics and ERP Data Mining

QYMATIX

AI-based predictive sales analytics and ERP data mining: technologies that help wholesale distributors increase margins, stay competitive, and reduce costs. B2B wholesalers face the challenge of keeping up with current market dynamics and acting with foresight. Enter AI-based predictive analytics and ERP data mining. How can applications of these technologies help wholesale distributors?

B2B 40
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How ecommerce web design services integrate social media with your website

Customer Think

An intelligent seller appears where the eyeballs are, and social media is the place. Usher in the power of social media in your ecommerce platform will help turn your audience into customers. This online shopping statistic of the last quarter of 2023 will blow your mind! Online buyers spent an average of almost 2.

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How to prevent 3 difficult client conversations – a checklist for account managers

Account Management Skills

“People who accomplish big things did small things well” Horace Jackson Brown, author of ‘Life’s Little Instruction Book’ There are little things account managers can do well to avoid big client complaints. (The caveat to this is there will always be clients who complain regardless of how well you do your job – but that’s a topic for another day).

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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You don’t get promoted for teaching people how to wash their hands – Interview with James Lawther

Customer Think

Podcast Today’s interview is with James Lawther, Director at Squawk Point Consulting and Author of ‘Managed by Morons: The Path to a Thriving Organisation’ James joins me today to talk about his new book, why so many organisations are mediocre, what we should be thinking about when it comes to measuring performance, a story about a Unilever soap […]

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They’re already robots

Customer Think

All the rage these days in Contact Center online webinars and consortia is the topic of automation and “AI”… “Bots”, “ChatGPT” (I still don’t understand what that does, but apparently, as far as you know, I’m using it to write this article right now.

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The Future of Industrial SEO — Unlocking the Power of Generative AI

Customer Think

Generative AI (AI capable of creating original text, images, and more) is reshaping the marketing landscape. However, its adoption within the industrial sector lags behind other industries.