Fri.Nov 22, 2024

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Getting there requires more than assuming the role. Top KAMs work proactively to add ongoing value, evolving customer relationships into growth drivers and ensuring account success is always a step ahead.

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Maintaining Incumbency Requires Work — and a Plan

Vantage Partners

Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.

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Sales Enablement Automation: 8 Ways Automation Can Streamline It

DemandFarm

Someone has to say this. You don’t need a tutor to realize the importance of optimizing your sales team’s efficiency. But how do you know if yours is efficient? Here is the simplest way—your sales team is in a rut if you don’t get satisfactory answers to the following questions. Are our sales teams consistently meeting targets and improving conversion rates?

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What’s the Role of AI in Customer Communication?

Groove HQ

A few days back, I used a third-party shipping company. Normally, I get timely notifications on my order status. This time? Nothing. No updates at all. After a week, I decided to reach out through their app, figuring I could quickly get an answer. I typed in my question, and immediately a contact form appeared. […] The post What’s the Role of AI in Customer Communication?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What's The Best Free Live Chat Software? 8 Top Options

Help Scout

Learn why free live chat software could be a great addition to your support stack, and discover the top 8 options to consider in 2025.

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What is Channel Marketing? A Beginner’s Guide

Nutshell

Many businesses can benefit from expanding their visibility and customer base. And channel marketing can help you achieve both of these goals. Channel marketing is a marketing strategy for getting your product or service in front of more eyes and potential customers by using the help of like-minded businesses. In this guide, we’ll answer important questions about channel marketing and teach you how to start your own channel marketing campaign.

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Mastering Gap Selling Framework for Success in Strategic Sales

DemandFarm

Strategic selling is a methodology that focuses on long-term relationships with customers while maximising sales opportunities. It involves thorough research, planning, and a deep understanding of the customer’s business needs. The ultimate goal is to provide solutions that align with the customer’s objectives and deliver significant value.

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Freelancer vs. Entrepreneur: How Jim Huffman, CEO and Founder of GrowthHit, Went from Freelancer to Owner of a 7-Figure Agency [+ Tips for Aspiring Entrepreneurs]

Hubspot Sales

If you’re wondering what the secret formula is for going from freelancer to entrepreneur, then building a thriving business model, then achieving goals for that business, I’d say to just ask Jim Huffman. Huffman, the CEO and Founder of GrowthHit , knows how to own his lanes. From owning a high-performance agency that focuses on web design and optimization , growth marketing , and creative services to being a bestselling author of The Growth Marketer’s Playbook , he’s truly got his formula for su