Strategic Account Management Association

AUGUST 26, 2024

The first step in next-gen, customer-centric sales By Dominique Côté, CEO & Founder, Cosawi and Principal, The Summit Group, and Kate Burda, CEO & Founder, Kate Burda & Co. Shedding light on the next generation of account-based marketing We can all agree that customer centricity and customer focus are the cornerstone of effective strategic account … Continue reading Account-Based Marketing: Customer-Led, Team-Enabled The post Account-Based Marketing: Customer-Led, Team-Enabled

Marketing 520

Marketing Account Management Co-Creation Management 520

Hubspot Sales

AUGUST 26, 2024

I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. I woke up to my alarm clock shattering that fantasy.

Sales 122

Sales Meetings Communication Stakeholders 122

The Center for Sales Strategy

AUGUST 26, 2024

In this episode, we’re discussing how to ensure your sales teams are focused on the right sales activities to drive performance. And joining Matt Sunshine to help break it all down is Jeff Clewett, Director of Sales at Bonneville Denver, and Emily Estey, VP/Senior Consultant here at CSS. Both offer some amazing points to think about, like: Why too many sales managers treat everything as an emergency when they need to be prioritizing and filtering the right information for their teams How target

Prioritization 118

Prioritization Sales Sales Management Management 118

Brooks Group

AUGUST 26, 2024

A consistent sales process is the hallmark of successful sales teams. Data from our research report, Best Practices of High-Performing Sales Teams , shows that 95% of sales teams that meet or exceed revenue goals follow their sales process all or most of the time—but only 69% of underperforming teams do. Sales teams that don’t follow their sales process consistently have difficulty meeting sales goals, and lack of adherence is a problem at many organizations.

CRM 70

CRM Sales Software Software 70

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Groove HQ

AUGUST 26, 2024

You know that feeling when your inbox is overflowing, and every notification brings another customer question or request? It’s a sign of a thriving business, of course, but it’s also a major stressor. Juggling those emails can be a real drain on your time and energy, pulling your focus away from development and growth. You […] The post What Type of Email Customer Support Tools Does Your Small Business Need?

Small Business 69

Small Business 69

NG Data

AUGUST 26, 2024

The article discusses the targeted strategies by Reddit, Pinterest, and Snapchat aimed at attracting marketers to their platforms. Each platform utilizes its unique user-generated content to create appealing opportunities for brands. Marketers are increasingly drawn to the platforms’ efforts to facilitate creative content collaborations, although they remain cautious about brand safety issues.

Marketing 52

Marketing Facilitation 52

NG Data

AUGUST 26, 2024

Essential skills for content marketers to thrive in today’s digital landscape. These include strategic vision, big-picture thinking, motivational leadership, market awareness, ROI analysis, continuous improvement, technical proficiency, consensus building, empathetic storytelling, and adaptability. The piece emphasizes the importance of aligning content strategies with broader business goals, staying abreast of industry trends, leveraging technology, and fostering collaboration within teams.

Leadership 52

Leadership Digitalization Marketing 52

NG Data

AUGUST 26, 2024

Four strategic tips to enhance conversion rates through the buyer’s journey. It stresses the significance of maintaining transparency to establish trust, engaging customers by posing questions to drive interaction, offering tangible value upfront to boost loyalty, and employing distinctive marketing strategies to distinguish from competitors. These tactics are designed to deepen consumer relationships and optimize conversion opportunities in a landscape where customers are increasingly adept at

Marketing 52

Marketing 52

NG Data

AUGUST 26, 2024

In 2024, personalized marketing is essential for engaging customers amid a deluge of generic advertisements. By tailoring marketing strategies to individual preferences and behaviors, businesses can significantly enhance customer engagement and increase sales. The article highlights the effectiveness of using data-driven insights to create personalized customer experiences, which leads to increased loyalty and better conversion rates.

Marketing 52

Marketing Advertising Digitalization Customer Experience 52

NG Data

AUGUST 26, 2024

The Nielsen article highlights the shifting paradigms in digital marketing, particularly the move away from third-party cookies towards more secure and reliable identifiers like hashed emails for tracking and personalizing digital ads. This shift is significant in both traditional browser-based environments and in emerging platforms like Connected TV, where personalized, data-driven advertising strategies are becoming more critical.

Advertising 52

Advertising Digitalization Marketing Media 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

NG Data

AUGUST 26, 2024

Significant shifts in social media marketing, highlighting changes in platform algorithms and strategies that are altering the landscape. Key points include Meta’s reduced emphasis on news content, X’s strategy to keep users engaged longer, and LinkedIn’s focus on direct engagement via newsletters. The piece also notes the rise in Reddit’s traffic due to a partnership with Google, suggesting a shift in social media budgets towards platforms like Snapchat and Reddit, which are becoming increasing

Marketing 52

Marketing Media 52

NG Data

AUGUST 26, 2024

The blog emphasizes the significance of data-driven personalization, highlighting that 91% of customers prefer brands offering relevant products. It outlines a roadmap starting with basic personalization strategies and advancing to complex, automated, and real-time interactions using advanced customer data platforms (CDPs) like NGDATA’s Intelligent Engagement Platform.

Meetings 52

Meetings 52