10 Trade Show Lead Follow Up Strategies feat. Harriet Mellor
Sales Gravy
JANUARY 1, 2025
Discover the secrets to lead follow up and conversion after trade show, conference, and events. Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers. Key Takeaways: - Follow-up Touchpoints: An eight-touchpoint follow-up strategy is recommended, with touchpoints spread over a 12-week period, incorporat
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