Customer Think

JULY 6, 2024

In the dynamic world of B2B marketing, omnichannel strategies are no longer a luxury but a necessity for truly engaging buyers. With an ever-expanding array of digital options at our fingertips, the real challenge lies in weaving these elements into cohesive campaigns that captivate rather than overwhelm.

B2B 68

B2B Marketing Digitalization 68

Customer Think

JULY 6, 2024

An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses. Too many brands aren’t seeing the benefits of CRM because they don’t align their CRM strategy to their marketing strategy. They get lost in the capabilities of CRM’s related tools and techniques.

CRM 58

CRM Marketing Management 58

Customer Think

JULY 6, 2024

If there’s one truth I’ve found remains consistent across all industries and businesses it’s that every customer likes a discount. But at some point, businesses need to branch beyond basic markdowns on products and services to help their brand stand out and compete — especially if they’re operating in a crowded market.

Marketing 45

Marketing 45