Sun.Jul 14, 2024

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Customer Advisory Board Engagement: How to Enable Members to Learn from Each Other

Customer Think

During our recent customer advisory board (CAB) webinar focused on addressing top questions and challenges, the topic of CAB members learning from each other came up.

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Are You Ghosting Your Stakeholders?

Peter Simoons

Open and transparent communication, both internally as well as externally with your partners, is one of the key success factors required for alliances & partnerships. It’s a simple concept, isn’t it? Unfortunately though, good communication is not as easy as it looks. In many of the alliance health checks I’ve performed for clients it appears that communication, or lack of, is the main cause of misalignment between partners.

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The importance of immersive experiences in retail

Customer Think

Remember the days when shopping would involve leaving your house, buying a few items and then going home? We don’t either. A shift has occurred in retail, fuelled by technological advancements and a change in consumer expectations. Shopping is no longer just about the product but also about the experience.

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5 Ways to Revitalize Your Email Marketing

Customer Think

Image source: Canva free Email has become increasingly powerful. As a marketing tool, it leads all other channels in ROI. Marketers love email because it remains cost-effective, instant, and the best way to meet customers where they are.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Power of Ecommerce Trends: How to Leverage Them for Your Business

Customer Think

The eCommerce industry has gained significant momentum in the last decade. People turned to the web for shopping during the global pandemic, further boosting the sector’s growth. This popularity surge got businesses scrambling to build online stores and sustain their market position. But customer preferences change with new trends emerging every day.

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5 Tips For Beating Phone-Anxiety

Customer Think

Phone Anxiety? You’re Not Alone Don’t like using the phone with customers or colleagues? Does the thought of making or answering a phone call at work make you anxious? Do you default to email or text even when you know using the phone is the better choice? You’re not alone.

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How CX drives Cross-selling Revenues – 2024 Benchmark

Customer Think

Expanding Customer Cross-sell Revenues through Customer Experience Transformation Most CRO’s and C-Suite members expect that a good customer experience will help their customer cross-selling efforts – but few companies can forecast the impact so that the CX efforts can be analytically compared to traditional sales or marketing improvement efforts.

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The ongoing decline of brand loyalty, what’s driving it and what should be done about it – Interview with Simon Morris of ServiceNow

Customer Think

Podcast Today’s interview is with Simon Morris, the Area Vice President of Solution Consulting at ServiceNow.