Customer Think

AUGUST 3, 2024

Customer engagement is all about the ongoing interactions between a customer and a brand - across a variety of channels and media - that build and strengthen the relationship over time. Why is it important? What are some ways that brands can engage customers? And what foundational elements must be in place before developing and executing your customer engagement strategy?

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Media Customer Experience 78

Customer Think

AUGUST 3, 2024

Image source: Canva free There are few better ways to communicate with your customers than through email. It’s no exaggeration to say that people can spend hours in their inboxes daily. Marketers can’t create content and expect people to find it, but email relieves that problem.

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Communication Marketing Digitalization 69

Customer Think

AUGUST 3, 2024

For CX teams, falling short of customer expectations can have disastrous consequences impacting loyalty, reputation, satisfaction, and profitability, to name only a few. But unnecessarily over-delivering also misses the mark. You cannot bridge customer and company expectations without insights from both audiences.

Profitability 64

Profitability Customer Experience 64

Customer Think

AUGUST 3, 2024

Outside the stadiums and arenas where the 2024 Paris Olympics will make sports history, a career-making competition is taking place. It’s for consumers, not medals. The summer games are projected to generate $12 billion in sponsorship revenue for the City of Light from nearly 80 brands, according to Sports Pro Media.

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Media Digitalization Marketing 59

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

AUGUST 3, 2024

In the rapidly evolving landscape of human resource management, no-code HR solutions have emerged as a transformative force. These platforms promise to streamline processes, enhance productivity, and reduce costs by enabling HR professionals to create and customize applications without any programming knowledge. Despite their growing popularity, many misconceptions persist.

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Management 59

Customer Think

AUGUST 3, 2024

Field technicians are the most expensive resource in product troubleshooting. Variable costs such as travel, hourly rates, materials, and skill level can further drive up costs for product companies. In 2022, overall field service costs increased by nearly 10% as the price of gas increased by 47% and equipment by 18%.

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