Customer Think
AUGUST 3, 2024
Customer engagement is all about the ongoing interactions between a customer and a brand - across a variety of channels and media - that build and strengthen the relationship over time. Why is it important? What are some ways that brands can engage customers? And what foundational elements must be in place before developing and executing your customer engagement strategy?
Customer Think
AUGUST 3, 2024
Image source: Canva free There are few better ways to communicate with your customers than through email. It’s no exaggeration to say that people can spend hours in their inboxes daily. Marketers can’t create content and expect people to find it, but email relieves that problem.
Customer Think
AUGUST 3, 2024
For CX teams, falling short of customer expectations can have disastrous consequences impacting loyalty, reputation, satisfaction, and profitability, to name only a few. But unnecessarily over-delivering also misses the mark. You cannot bridge customer and company expectations without insights from both audiences.
Customer Think
AUGUST 3, 2024
Outside the stadiums and arenas where the 2024 Paris Olympics will make sports history, a career-making competition is taking place. It’s for consumers, not medals. The summer games are projected to generate $12 billion in sponsorship revenue for the City of Light from nearly 80 brands, according to Sports Pro Media.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Customer Think
AUGUST 3, 2024
In the rapidly evolving landscape of human resource management, no-code HR solutions have emerged as a transformative force. These platforms promise to streamline processes, enhance productivity, and reduce costs by enabling HR professionals to create and customize applications without any programming knowledge. Despite their growing popularity, many misconceptions persist.
Customer Think
AUGUST 3, 2024
Field technicians are the most expensive resource in product troubleshooting. Variable costs such as travel, hourly rates, materials, and skill level can further drive up costs for product companies. In 2022, overall field service costs increased by nearly 10% as the price of gas increased by 47% and equipment by 18%.
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