SBI Growth

FEBRUARY 2, 2024

Good CEOs plan to create value for the quarter; great CEOs create sustainable models for the years to come. For many companies, it is top-line growth that sets the precedent for growth projections in 2024. But how can top-line growth meaningfully impact the value created? And crucially, what should leaders do to keep their growth sustainable?

Marketing 118

Marketing 118

Customer Think

FEBRUARY 2, 2024

When it comes to marketing, algorithms, and analytics often take center stage. And in such a scenario, it’s often easy to overlook the timeless power of storytelling. As businesses strive for conversions, sales, and a robust marketing strategy, they sometimes forget that behind every click, purchase, or engagement is a human being.

Marketing 78

Marketing Sales Digitalization 78

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Stretching way beyond being just a trend, ABS has proven to be a transformative force, reshaping the dynamics of client engagement.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Customer Think

FEBRUARY 2, 2024

Source: Canva free Like your car, house, and every aspect of your business, your email marketing requires maintenance. If you let things slip, your efforts will likely go to waste. Here’s how to avoid that. Email marketing can help you boost business revenue, but like any marketing initiative, it requires some effort.

Marketing 59

Marketing Digitalization 59

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

FEBRUARY 2, 2024

Artificial Intelligence (AI) is transforming the manufacturing industry, leading it to a new era of innovation and efficiency. By leveraging artificial intelligence, manufacturers are optimizing their operations, enhancing supply chains, and overcoming challenges. Artificial Intelligence, a part of the digital transformation in the manufacturing industry, often termed as Industry 4.

Artificial Intelligence 59

Artificial Intelligence Manufacturing Supply Chain Digital Transformation 59

Customer Think

FEBRUARY 2, 2024

How much do Americans spend on non-human family members? Put it this way: If everyone put lipstick on their pigs, they might spend as much on beauty products as they do on their pets. Nearly 87 million American households – 66% – include pets as members.

Retail 53

Retail Customer Experience 53

Customer Think

FEBRUARY 2, 2024

CX strategic alignment is one of the most crucial requirements for an organization to cultivate a customer-centric culture. Most think CX strategic alignment is only for senior leaders, but it is not; CX alignment is required for all employees regardless of whether they interface directly with customers or not.

Organization 45

Organization Customer Experience 45

Customer Think

FEBRUARY 2, 2024

In the dynamic landscape of entrepreneurship and innovation, crowdfunding has emerged as a powerful tool for creators to turn their ideas into reality. Among the plethora of crowdfunding platforms, Kickstarter stands out as a pioneer, connecting dreamers with backers who believe in their vision.

Innovation 45

Innovation 45

Customer Think

FEBRUARY 2, 2024

So, you’ve been handed responsibility for investigating the benefits of potentially outsourcing your company’s customer service for the first time. How do you start to compare your in-house apples to those outsourced oranges? What math should go into the business case around call center outsourcing costs?

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Customer Think

FEBRUARY 2, 2024

It’s increasingly clear that Customer Experience (CX) plays a pivotal role in shaping and driving a company’s performance. In the era of “customer is king,” poor CX is like showing up to a sword fight… with a rubber chicken. Simply put, great CX drives better business performance while poor CX negatively impacts your key metrics.

Customer Experience 45

Customer Experience 45

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

FEBRUARY 2, 2024

Do you try to win your customers back with a free item or discount when they are unhappy with the service agent’s attitude? Do you consider to bolster staff training? Have you reconsidered your return policy and made it more customer-friendly, with relatively high number of customer complaints, e.g.

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Customer Think

FEBRUARY 2, 2024

In the retail industry, B2B usually takes a backseat to consumer-focused strategies, and the corporate buyer is often undervalued and misunderstood. Forward-looking merchants, particularly in segments like consumer electronics and home improvement, should check-in on how their corporate buyers are doing.

Retail 40

Retail B2B Digitalization Marketing 40