Customer Think
SEPTEMBER 13, 2024
Believe it or not, the holiday season is upon us—and for retailers, it’s crunch time. With heightened competition and consumer expectations, there’s little room for error when it comes to planning your customer journey.
Strategic Planning and Management Insights
SEPTEMBER 13, 2024
In a riveting episode of the Strategy and Leadership podcast, host Anthony Taylor engages in a conversation with Kathy Guzman Galloway , a seasoned professional with over 20 years of experience in the consumer packaged goods (CPG) sector. This episode offers listeners a comprehensive look into the intricacies of brand management and strategy within the CPG industry, highlighting the challenges and opportunities that define this competitive field.
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Customer Think
SEPTEMBER 13, 2024
The average American is expected to purchase nearly four pieces of eyewear in 2024. To Warby Parker, those frames can build a lot of square footage. But should they be filling online baskets instead?
OnStrategyHQ
SEPTEMBER 13, 2024
Change is inevitable in any organization. It’s a constant that drives innovation and evolution, or let’s face it, extinction. Leadership plays a pivotal role in ensuring that change leads to success rather than failure. With studies suggesting that only about 50% of change initiatives succeed (Gartner), understanding the dynamics of change and leading through it effectively is crucial.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
SEPTEMBER 13, 2024
A customer advisory board (CAB) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, interim conference calls and offline discussions with individual members, this intelligence has the potential to significantly alter the way your company does business moving forward.
AchieveIt
SEPTEMBER 13, 2024
You’re making a cross-country road trip from Atlanta to Los Angeles. You’ve chosen your preferred route, and you’re getting there with the help of the navigation app on your phone. This is your strategic plan. You reach Oklahoma City and settle into a hotel for the night. There, you check weather reports and see that a tornado is due to hit New Mexico the next day.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Insightly
SEPTEMBER 13, 2024
In today’s fast-paced digital landscape, marketing automation software plays a pivotal role in streamlining repetitive tasks, enhancing customer relationships, and improving marketing outcomes. But did you ever stop to wonder how marketing automation delivers these key benefits ? It all starts with data. Marketing automation solutions collect massive amounts of data across every touchpoint in the customer journey—including website visits, social media interactions, shopping activity, and more.
Brooks Group
SEPTEMBER 13, 2024
Conventional wisdom says your current customers are your best source of new business. Satisfied customers provide opportunities to cross-sell or upsell and can deliver a consistent stream of referrals and positive reviews. But you can’t take your existing clients for granted. Do your sellers know how to retain your customers and build long-lasting relationships?
Strategic Communications
SEPTEMBER 13, 2024
I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today. The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed
Customer Think
SEPTEMBER 13, 2024
Innovative technology provides an AI-driven solution to mitigate distracting noise, enhancing speech on calls
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
LinkedFusion
SEPTEMBER 13, 2024
When it comes to driving traffic and generating leads, LinkedIn is the social media platform you can’t afford to ignore. Whether you’re a seasoned content marketer or just dipping your toes into the LinkedIn pool, creating engaging LinkedIn posts can be a game-changer for your business. Let’s dive into how you can craft content that gets clicks, boosts engagement, and converts like a pro.
Customer Think
SEPTEMBER 13, 2024
Consumorphosis is a fundamental shift into a new era of identities and consumer behaviours, linked to context and brand ‘borrowing’, and the fracturing of traditional brand loyalty. It’s driven by unprecedented and recent global events and societal changes.
Customer Think
SEPTEMBER 13, 2024
In a recent LinkedIn post, Tiffanie Boyd, Global Chief People Officer at McDonald’s stated: “At McDonald’s, we’ve built our people strategy on a simple but powerful idea: The employee experience fuels the customer experience.
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