Customer Think

SEPTEMBER 13, 2024

Believe it or not, the holiday season is upon us—and for retailers, it’s crunch time. With heightened competition and consumer expectations, there’s little room for error when it comes to planning your customer journey.

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Retail Customer Experience Digitalization Marketing 110

Strategic Planning and Management Insights

SEPTEMBER 13, 2024

In a riveting episode of the Strategy and Leadership podcast, host Anthony Taylor engages in a conversation with Kathy Guzman Galloway , a seasoned professional with over 20 years of experience in the consumer packaged goods (CPG) sector. This episode offers listeners a comprehensive look into the intricacies of brand management and strategy within the CPG industry, highlighting the challenges and opportunities that define this competitive field.

Leadership 64

Leadership Management Advertising Customer Experience 64

Customer Think

SEPTEMBER 13, 2024

The average American is expected to purchase nearly four pieces of eyewear in 2024. To Warby Parker, those frames can build a lot of square footage. But should they be filling online baskets instead?

Sales 69

Sales Digitalization Marketing 69

OnStrategyHQ

SEPTEMBER 13, 2024

Change is inevitable in any organization. It’s a constant that drives innovation and evolution, or let’s face it, extinction. Leadership plays a pivotal role in ensuring that change leads to success rather than failure. With studies suggesting that only about 50% of change initiatives succeed (Gartner), understanding the dynamics of change and leading through it effectively is crucial.

Leadership 59

Leadership Decision-making Innovation Communication 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Customer Think

SEPTEMBER 13, 2024

A customer advisory board (CAB) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, interim conference calls and offline discussions with individual members, this intelligence has the potential to significantly alter the way your company does business moving forward.

Meetings 69

Meetings Organization 69

AchieveIt

SEPTEMBER 13, 2024

You’re making a cross-country road trip from Atlanta to Los Angeles. You’ve chosen your preferred route, and you’re getting there with the help of the navigation app on your phone. This is your strategic plan. You reach Oklahoma City and settle into a hotel for the night. There, you check weather reports and see that a tornado is due to hit New Mexico the next day.

Government 52

Government Decision-making Stakeholders Meetings 52

Luminas Strategy

SEPTEMBER 13, 2024

WASHINGTON, DC [September 12, 2024] — The Executive Leadership Council (ELC) has announced that Luminas Strategy CEO and founder D. Keith Pigues (“Keith”) will receive the esteemed 2024 Alvaro L. Martins Heritage Award at The ELC’s Annual Recognition Gala on October 3 at the Marriott Marquis in Washington, DC. Named in honor of The ELC’s founding member and first president and CEO, Alvaro L.

Leadership 52

Leadership Value Proposition Business Growth Innovation 52

Insightly

SEPTEMBER 13, 2024

In today’s fast-paced digital landscape, marketing automation software plays a pivotal role in streamlining repetitive tasks, enhancing customer relationships, and improving marketing outcomes. But did you ever stop to wonder how marketing automation delivers these key benefits ? It all starts with data. Marketing automation solutions collect massive amounts of data across every touchpoint in the customer journey—including website visits, social media interactions, shopping activity, and more.

Marketing 52

Marketing Decision-making Media Customer Experience 52

Brooks Group

SEPTEMBER 13, 2024

Conventional wisdom says your current customers are your best source of new business. Satisfied customers provide opportunities to cross-sell or upsell and can deliver a consistent stream of referrals and positive reviews. But you can’t take your existing clients for granted. Do your sellers know how to retain your customers and build long-lasting relationships?

Emotional Intelligence 52

Emotional Intelligence Sales Training Prioritization B2B 52

Strategic Communications

SEPTEMBER 13, 2024

I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today. The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed

e-Learning 52

e-Learning Digitalization Publishing B2B 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

SEPTEMBER 13, 2024

Consumorphosis is a fundamental shift into a new era of identities and consumer behaviours, linked to context and brand ‘borrowing’, and the fracturing of traditional brand loyalty. It’s driven by unprecedented and recent global events and societal changes.

Customer Experience 49

Customer Experience 49

LinkedFusion

SEPTEMBER 13, 2024

When it comes to driving traffic and generating leads, LinkedIn is the social media platform you can’t afford to ignore. Whether you’re a seasoned content marketer or just dipping your toes into the LinkedIn pool, creating engaging LinkedIn posts can be a game-changer for your business. Let’s dive into how you can craft content that gets clicks, boosts engagement, and converts like a pro.

Decision-making 40

Decision-making Leadership B2B Media 40

Customer Think

SEPTEMBER 13, 2024

In a recent LinkedIn post, Tiffanie Boyd, Global Chief People Officer at McDonald’s stated: “At McDonald’s, we’ve built our people strategy on a simple but powerful idea: The employee experience fuels the customer experience.

Customer Experience 49

Customer Experience 49

LinkedFusion

SEPTEMBER 13, 2024

LinkedIn isnt just for resumes anymore. Its a powerful platform to showcase your expertise, build professional connections, and engage with a community that values what you bring to the table. Whether youre a business owner, a content creator, or someone looking to boost your LinkedIn profile, creating engaging content on LinkedIn can drive B2B growth, boost visibility, and establish you as an authority.

B2B 40

B2B Media Marketing Leadership 40

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Meetings