Tue.Sep 10, 2024

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8 Powerful Operational Excellence Tools and Techniques for Sustained Enterprise Growth

Kainexus

Achieving operational excellence means skillfully managing organizational processes and resources to deliver top-notch results. It's about continually refining internal operations to elevate customer satisfaction, cut down on waste, and boost productivity, fostering sustainable growth and competitiveness. Tools and techniques such as Lean and Six Sigma play a key role in identifying inefficiencies, minimizing waste, and elevating quality.

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How to Stay Motivated in a Long Sales Cycle

The Center for Sales Strategy

B2B sales can sometimes feel like a never-ending marathon, especially when those sales cycles stretch on and on. As a CRO or sales manager, your job isn't just about closing deals—it's about keeping your team's spirits high through the inevitable ups and downs and understanding what is closed lost and simply something that is taking time to move through the prospect's processes.

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5 Most Common Mistakes New Sales Managers Make (And How to Avoid Them)

Brooks Group

Are you a new sales leader? Then you know the transition from sales professional to sales manager can be tough. Overnight, you’ve gone from someone who was responsible for your own performance to running an entire sales team. There are a lot of new sales manager skills to learn. You’ve got to shift your priorities when you move into a leadership position.

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The Rise of Autonomous Testing: Can QA Testing Be Fully Automated?

Customer Think

The evolution of software development has led to faster, more efficient processes, and autonomous testing is a major milestone in this journey. As businesses strive to release high-quality software quickly, the demand for advanced testing tools and methods continues to rise.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Automating Your Marketing Analytics: How to Do It Right

ACT

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s where marketing analytics can be of help.

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Three Headaches of Advertising through Onboarders (And How to Fix Them)

Customer Think

For years paid media marketers have been told the answer to their problems is using more first-party data. But when they do, and the results don’t live up to the hype, they get frustrated — understandably so. Why isn’t the promise of first party data paying off?

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[Research Round-Up] Recent Studies Reveal the State of Revenue Operations

Customer Think

(This month’s Research Round-Up discusses the major findings of two recent surveys addressing the current state of revenue operations. Revenue operations, a/k/a “RevOps,” is a management system designed to align the activities of a company’s customer-facing revenue teams to accelerate growth.

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Simplify Your Strategy with Stakeholder Mapping Template

DemandFarm

Dealing with multiple people and losing track of who you’ve reached out to for what can be a daunting task to remember. It’s only when you feel the pinch of it that you really look out for a solution that will simplify the whole process. Because honestly, pulling out a sheet and listing names and designations is not a viable solution especially when there are multiple projects and targets to juggle.

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10+ Digital Marketing Companies in the USA- 2024-25

Customer Think

In today’s fast-paced digital world, businesses must leverage online marketing strategies to stay competitive. Digital marketing companies play a crucial role in helping businesses enhance their online presence, engage with their target audience, and drive sales.

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What is Sales Account Planning, and Why is it Important?

DemandFarm

Imagine you are a sales manager at a mid-sized tech company. Your team has a diverse client portfolio—from small startups to large enterprises. One of your top clients, a major retail chain, has hinted at expanding their contract. However, your team doesn’t have a clear strategy for approaching this opportunity. Without a structured plan, the chances of securing the expanded contract are uncertain.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Minimize Cart Abandonment and Recover Lost Customers

Customer Think

Did you know that a vast majority of customers end up abandoning their carts when purchasing online? It’s a critical concern for businesses that have an online presence and haunts them from time to time.

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Enhance City Governance: Efficient Management of Strategic Plans

ClearPoint Strategy

Discover how city governments can streamline strategy management with automation, data-driven insights, and public dashboards to improve efficiency and transparency.

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Real-Life Lessons from 350 Revenue Executives

Customer Think

Over the last five years, we’ve sat down with more than 350 sales and marketing leaders on our podcast, The B2B Revenue Executive Experience. During this time, the sales landscape has transformed dramatically—from the surge of remote selling to the widespread adoption of AI and the ever-evolving shifts in buyer behavior. The most fascinating takeaway?

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Adopting AI for small businesses: Key challenges and best practices

ACT

Embracing artificial intelligence (AI) solutions is quickly becoming the norm for organizations that want to enhance operational efficiency. While enterprises have been at the forefront of AI adoption , small and mid-sized businesses (SMBs) are catching up fast. According to a recent survey , 75 percent of small businesses already use AI solutions. Also, over 90 percent of SMB owners agree that AI tools drive cost and time savings and maximise profitability.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why You Need a Subscription Mindset for B2B Content

Customer Think

I recently worked on a monetization strategy content project in relation to SaaS companies. The research involved taking a hard look at how subscriptions and behavior relate to growing product revenue during economic uncertainty. I found myself pondering how pricing — and types of pricing — encourage or incentivize spending with customers.

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Mastering Sales in Latin America: Insights and Strategies with Pablo Pefaur

Sales Gravy

On this episode of The Sales Gravy Podcast, Jeb Blount Jr.had the pleasure of speaking with Pablo Pefaur, a seasoned sales professional who specializes in the Latin American market. Pablo shares some key insights on prospecting, the importance of follow-ups, and cultural nuances that every salesperson should know. Key Takeaways: - Value of Outbound Conference: The Outbound Conference 2024 is a critical event for sales professionals, focusing on productivity, prospecting, and performance. - Help

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Three Tactics to Reduce Coordination Tax in CX with AI

Customer Think

Hybrid work models offer employees greater flexibility and autonomy, but they also run the risk of introducing significant challenges. Coordinating projects across time zones using a variety of communication and project management tools leads to delays and inefficiencies.

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Fan Experience: CX Lessons for Hosting Major Events

Customer Think

With the World Cup coming to New Jersey and the greater New York area in 2026, the time is now to create positive fan experience moments. The 2026 Soccer World Cup final promises historic attendance.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Alorica and LoanPro to Revolutionize the Customer Experience in Servicing for Financial Organizations and Portfolio Buyers

Customer Think

End-to-end platform to launch, manage, and service lending, leasing, and credit accounts with increased operational efficiency

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GoTo Introduces GoTo Connect CX: the Most Complete and Affordable AI-Powered Multichannel Customer Experience Offering for Businesses

Customer Think

Competitive suite of customer communications tools and award-winning phone system in one integrated solution

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This is Why You Can’t Walk in the Customer’s Shoes, So Stop Trying.

Customer Think

Listen to the podcast: We often talk about empathy regarding Customer Experience Management. But have we challenged what empathy is, how it relates to emotional intelligence, and how we can make both concepts work even better for us?

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If you’re not going to coach your salespeople, don’t bother training them

Customer Think

This article was first published in the September 2024 issue of Top Sales Magazine … Numerous studies have shown that without reinforcement, most formally-delivered training content is forgotten or abandoned with a few short weeks.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.