Strategic Account Management Association

OCTOBER 10, 2023

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs. The post Navigating the New Generation of Strategic Account Managers appeared first on Strategic Account Management Association.

Account Management 520

Account Management Management Meetings Co-Creation 520

Red Star Kim

OCTOBER 10, 2023

The role of learning and development (L&D) becomes more critical as firms try to ensure that their people are equipped with the latest skills to be agile enough to adapt to the fast-changing work environment. Learning & Development is often a key tool in employee retention. For those involved in training and coaching, here are some current learning and development themes.

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Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Strategic Account Management Association

OCTOBER 10, 2023

The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth. The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association.

Account Management 400

Account Management Co-Creation Management Customer Knowledge 400

Customer Think

OCTOBER 10, 2023

Social media platforms have become the epicenter of communication, opinion-sharing, and customer interaction. With millions of users expressing their thoughts and feelings on various topics every day, social media has evolved into a treasure trove of unfiltered, real-time data.

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Media Communication 121

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Hubspot Sales

OCTOBER 10, 2023

How do you keep a customer? In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software?

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Software Software Banking Value Proposition 111

The SAMA Podcast

OCTOBER 10, 2023

Adrian Davis — President & CEO of management consulting firm Whetstone Inc. — contains multitudes. He’s an inspirational, thought-provoking speaker, an author, and a trusted advisor to CEOs and sales leaders alike. As a longtime friend of SAMA and frequent presenter at our conferences, Davis’s true gift is his passion for storytelling. If you haven’t had the pleasure of hearing him speak, you’re in for a real treat.

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Sales Environment Account Management Management Sales 104

CSSP

OCTOBER 10, 2023

Sometimes it seems there are just two views of strategic planning: it’s either a one or two-day retreat, or it’s an all-consuming, constant exercise. The “strategy light” version – a one or two-day retreat, seems super practical, while the “heavy strategy” version – a constant or months-long excursion – seems far less doable. While these impressions are somewhat accurate, it’s a mistake not to examine the middle ground.

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Banking Small Business Profitability Marketing 93

The Center for Sales Strategy

OCTOBER 10, 2023

We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales Performance, these ladies know how it's done.

Sales Management 85

Sales Management Organization Management Sales 85

Customer Think

OCTOBER 10, 2023

Commentators have been suggesting that professional jobs, including those in contact centers, are about to vanish since ChatGPT was released at the end of 2022. AI is good at performing tasks, but can really replace the complete job of customer service reps?

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Insightly

OCTOBER 10, 2023

Do you need a CRM strategy by business size? The answer, of course, is yes. What works for a company of 10,000 employees does not work for one with 10 employees. While some elements of a customer relationship management system ( CRM ) strategy are consistent across business classifications, there are enough variables to necessitate a bespoke approach to each category.

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CRM Small Business Decision-making Software 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

OCTOBER 10, 2023

Creating software that users genuinely love requires getting inside their heads. As a custom software shop, we need to intimately understand who our users are and what makes them tick. Comprehensive UX research helps us do just that – and it’s a crucial ingredient in our secret sauce for crafting digital solutions that delight.

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Software Software Digitalization Customer Experience 59

Insightly

OCTOBER 10, 2023

Do you need a CRM strategy by business size? The answer, of course, is yes. What works for a company of 10,000 employees does not work for one with 10 employees. While some elements of a customer relationship management system (CRM) strategy are consistent across business classifications, there are enough variables to necessitate a bespoke approach to each category.

CRM 52

CRM Small Business Decision-making Software 52

SalesGlobe

OCTOBER 10, 2023

Opinion | Commentary Growing up, like many of my generation, I have seen significant technological advancements from the age of computing to the cellular phone. At one point in my childhood, we felt connected because we had a cordless telephone, a TV with remote, in-home appliances, and a Nintendo. Fast forward to 2023, and most households are highly connected environments with various devices, including smart thermostats and door locks, computers and tablets, smart appliances, and even more inn

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B2B Artificial Intelligence Sales Decision-making 52

Strategic Communications

OCTOBER 10, 2023

If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget.

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Artificial Intelligence Media Publishing Brainstorming 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

FinListics Solutions

OCTOBER 10, 2023

Finlistics ClientIQ already gives users the power to do robust financial analysis. And if you need all that power for what you want to do today, having access to it is great. But what about those times when you don't need all that power? What about the times when you just want to get something done, quickly and easily.

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Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. Account-Based Selling (ABS) has emerged as a powerful strategy. And at the very heart of ABS lies the concept of personalization, a practice that has become increasingly vital for businesses aiming to forge strong, lasting relationships with their target accounts.

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Decision-making Account Planning Marketing Stakeholders 52

NG Data

OCTOBER 10, 2023

New York, New York, October 10, 2023 – NGDATA, a leading global digital experience company, today announced that it has joined the Jack Henry™ Vendor Integration Program (VIP).

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Digitalization 52

Apptivo

OCTOBER 10, 2023

1. What is a Marketing Qualified Lead? 2. Why MQLs Mattеr? 3. MQLs and Conversions 4. How to Idеntify and Qualify Lеads? 5. Mеasuring and Optimizing Lеad Quality for Improvеd Convеrsions So you’vе bееn working hard to drivе morе traffic to your wеbsitе and gеnеratе lеads. But now what? Not all lеads arе crеatеd еqual – you nееd to idеntify and focus your еfforts on thosе that arе most likеly to convеrt to salеs, known as Markеting Qualifiеd Lеads or MQLs.

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Marketing Sales 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

OCTOBER 10, 2023

Enhanced Platform Gives Brands the Ability to Deploy Dynamic Shopping Journeys and Experiment with Unprecedented Speed

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eCommerce 49

LinkedFusion

OCTOBER 10, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling. You are already falling behind the competition if you aren’t using LinkedIn for online prospecting.

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Sales B2B Decision-making Marketing 40

Customer Think

OCTOBER 10, 2023

Are we right to expect the same superpowers and natural dialogue that J.A.R.V.I.S., the AI assistant, brings to Iron Man as what generative AI (genAI) will bring to CRM?

CRM 49

CRM Marketing Management 49

SmartKarrot

OCTOBER 10, 2023

In today’s competitive business landscape, retaining key accounts is crucial. Streamlining Quarterly Business Reviews (QBRs) with key accounts through a playbook approach not only strengthens client relationships but also fosters customer success. This approach ensures that both parties align on objectives, expectations, and value delivered, effectively driving account retention and expansion.

Customer Success 10

Customer Success Meetings Account Management Client Relationships 10

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

OCTOBER 10, 2023

“Of the several disruptions cutting edge technology has had, e-commerce accompanied with consumer behaviour can be classified as the most obvious and stimulated one.

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eCommerce Digitalization Marketing 45

SmartKarrot

OCTOBER 10, 2023

One of the most common concerns of account managers or customer success managers is the issue of customer churn. Customers are inundated with options, making it easier than ever for them to switch to a competitor. A high churn rate can be detrimental, not just because it signifies lost customers, but due to its economic implications. From an economic standpoint, the costs associated with introducing a new client to a business considerably outweigh the costs of maintaining an existing one.

Account Management 10

Account Management Decision-making Profitability Customer Success 10

SmartKarrot

OCTOBER 10, 2023

Customer success has evolved significantly over the past decade. No longer seen merely as a reactive function, it’s now regarded as a proactive strategizing and execution that has KPIs related to user satisfaction, loyalty, and product adoption. As businesses strive to provide unparalleled user experiences and support, personalizing your customer success playbooks has emerged as a pivotal strategy.

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