Wed.Jul 31, 2024

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4 Major B2B Checkout Challenges to Fix in 2024

Hubspot Sales

When you think about online checkout experiences, odds are retail comes to mind. But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands.

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The New Reality of Prospect Engagement: Why More Touches Matter

The Center for Sales Strategy

As sales leaders, we've all noticed a shift in buyer behavior over the past few years. At The Center for Sales Strategy, we've been tracking this trend closely, and it's clear that the landscape has changed dramatically. Recent studies, including one from HubSpot , suggest it takes anywhere from 12 to 15 touches before a prospect is ready to meet with sales.

Meetings 104
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The Hidden Costs Small Businesses Pay To Accept Offline Payment Methods

Hubspot Sales

Think of the last time you wrote a check for something. Can you even remember? For many, the answer is a resounding no. In fact, nearly half of all Americans didn’t write a single check in 2023. Despite the preference for digital payments in our personal lives, 40% of all B2B payments are still made by check. And that’s because for decades, check payments have been the industry standard.

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In Sales It’s Not About You

Sales Gravy

On this episode of the Sales Gravy podcast, Jeb Blount sits down with author and speaker, Carole Mahoney, to discuss her path to becoming an entrepreneur by using a buyer first approach. Carole teaches us that when it comes to sales, you've gotta get out of your own head. It's not about you, your quota, or even how great your product is. It's all about the customer.

Sales 92
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Your Sales Strategy is Underperforming: Here's the Fix Before It's Too Late

FinListics Solutions

Economic instability is continuing to wreak havoc on B2B sales goals this year. Fluctuating markets and unpredictable conditions have made consistent revenue a daunting challenge, with buyers shying away from closing the deal and adding weeks – even months – to the typical sales cycle.

B2B 85
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How to Differentiate and Earn Higher Margins: Debunking 4 Common Myths About B2B Customers

Customer Think

I recently conducted 30 in-depth interviews with user teams of major companies paying $1-6 million annually for a software service supporting a critical internal operation. While the vendor was a leader in its field, focusing intensely on customer experience, 2/3 of clients were ambivalent about the relationship.

B2B 75

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Top 6 Customer Satisfaction Survey Tools For Small Businesses

Groove HQ

Happy customers are the lifeblood of your business. Once you bring them in, you’ll want them to spread the word and leave positive reviews. What if they’re not so happy? In that case, feedback is even more vital. With the right customer satisfaction survey tools, you can leverage what you learn to create a more […] The post Top 6 Customer Satisfaction Survey Tools For Small Businesses appeared first on Groove Blog.

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Thought Industries Announces the Launch of tia: The AI Copilot for Sales and Customer Success Teams Boosting Revenue Through Moment-of-Need Intelligence

Customer Think

AI-enabled platform provides instant product intelligence information and resources relevant to sales and customer success inquiries

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How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI

SOAR Performance Group

Easton Taylor, SVP of Customer Success at Gainsight, shares his experience working with SOAR Performance Group. The post How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI appeared first on SOAR Performance Group.

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Leadership Lessons from Planview CFO Chris Nester

Planview

We recently sat down with Chris Nester, Planview’s newly appointed Chief Financial Officer (CFO). Our conversation covered his professional background, his journey to becoming Planview’s CFO, and the best practices he’s gained so far from his extensive career. He also shared his thoughts on how CFOs can be an enabler of transformation within their enterprises, and how finance can be a competitive advantage in today’s highly dynamic marketplace.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI

SOAR Performance Group

Easton Taylor, SVP of Customer Success at Gainsight, shares his experience working with SOAR Performance Group. The post How SOAR Helped Gainsight Enable Their CSMs to Improve Retention, Expansion, and ROI appeared first on SOAR Performance Group.

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Top 5 Must-Have Features for a Software Toolchain Integration Solution

Planview

Efficiency is king in today’s fast-paced, competitive development landscape. Software development teams are constantly under pressure to deliver high-quality products quickly. With teams often juggling multiple tools for coding, testing, deployment, and collaboration, the ability to streamline processes and facilitate efficient data flow is paramount.

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Making the Complex Simpler and the Manual more Automated using ClearPoint

ClearPoint Strategy

Automatically plan, manage, and execute your strategy using ClearPoint.

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Cross-Sell Template: How To Find Cross-Sell and Upsell Opportunities

ProlifIQ

Structuring Your Cross-Sell Opportunities: A Visual Guide Developing your cross-sell template involves identifying your business units or subsidiaries and product lines. A grid can effectively illustrate where you can introduce additional products or services. Below is a conceptual framework: This visualization shows which products or services from one part of your business can be introduced to customers from another.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten