ClearPoint Strategy
FEBRUARY 6, 2024
Discover ClearPoint's Workspaces & Dashboards: Key to efficient government strategy execution, enhanced collaboration, and real-time data insights.
Customer Think
FEBRUARY 6, 2024
A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they are mostly wrappers for the large language models (LLMs) behind applications such as ChatGPT.
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Nutshell
FEBRUARY 6, 2024
Email marketing is still one of the most effective ways to reach new and existing customers online. Add the ability to optimize those campaigns with email A/B testing through your email marketing tool, and you have everything you need to improve engagement and increase revenue. Although A/B testing is incredibly powerful in email marketing when executed correctly, marketers often overlook it.
Customer Think
FEBRUARY 6, 2024
Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success. In the past, this was simpler. There were fewer ways organizations engaged with customers and fewer ways customers engaged with organizations.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Groove HQ
FEBRUARY 6, 2024
Keeping your customers happy should be key objective, create a map to help you achieve that. The post Customer Journey Map: Boost Loyalty and Cut Churn! appeared first on Groove Blog.
Customer Think
FEBRUARY 6, 2024
Source: Shutterstock I’ve always been skeptical of claims that using any one technique or tactic will consistently result in superior marketing performance. Simple, “silver bullet” solutions for big, complex challenges are incredibly rare in the real world.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
FEBRUARY 6, 2024
Simply offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce, almost 90% of customers value the experience of buying and using a product or service as much or more than the product or service itself.
Zendesk
FEBRUARY 6, 2024
Artificial intelligence has the potential to not only improve the customer experience but also drastically improve the admin and service operations experience. We believe AI can make service operations much faster and more efficient, allowing service teams to focus on delivering better CX instead of being bogged down by time-consuming admin work. As such, we acquired Tymeshift in June 2023 to give organizations using Zendesk an easier way to manage their teams.
Customer Think
FEBRUARY 6, 2024
Listen to the podcast: Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research as a one-and-done project. Worse, they often don’t know what to ask to find out what they want to know.
Strategic Communications
FEBRUARY 6, 2024
This year’s Super Bowl LVIII will be held in Las Vegas on February 11 between two teams, that according to a number of online memes hardly anybody except fans in their states want to win. I’d have to agree. Unless my team (Green Bay Packers) is in the Super Bowl, I really don’t have much interest in the game. I do, though, have a lot of interest in the commercials!
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Showpad
FEBRUARY 6, 2024
Successful sales enablement hinges upon the seamless alignment of sales, marketing, and enablement teams. We recently sat down with Herwig Evenepoel, Director of Enablement Operations at Hitachi Vantara , to gain insight into the transition from sales to revenue enablement. Our conversation sheds light not only on the strategic decisions, but also on the content and process changes that support Hitachi Vantara’s continued success in today’s dynamic business landscape.
Brooks Group
FEBRUARY 6, 2024
Does your team have a sales process? If yes, great. That’s an important first step. But do your sellers follow it consistently? If not, you may see confusion, lackluster sales performance, and missed quotas. That’s because sticking with a sales process correlates with success—and lack of adherence is a problem at many organizations. New data from our Best Practices of High-Performing Sales Teams research report shows that 95% of teams who met or exceeded revenue goals followed their sales proces
Customer Think
FEBRUARY 6, 2024
We sometimes talk to customer marketing professionals – especially those working for large companies – who tell us their firms operate multiple customer advisory boards (CABs).
SmartKarrot
FEBRUARY 6, 2024
In the fast-paced and interconnected world of today, businesses face the challenge of meeting customer expectations across various channels seamlessly. This challenge has given rise to the concept of omnichannel strategies, a comprehensive approach that aims to create a consistent and unified experience for customers across all platforms. We will delve into the importance of omnichannel strategies and explore how businesses can implement them to achieve sustained customer success.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customer Think
FEBRUARY 6, 2024
Podcast Today’s interview is with Stefano Puntoni, Professor of Marketing at The Wharton School and Director of AI at Wharton, and Jeremy Korst, President at GBK Collective.
SmartKarrot
FEBRUARY 6, 2024
Introduction Customer success evolves every day, and it is advantageous to stay ahead of the curve. As a Customer Success leader in 2024, navigating the dynamic realm of customer satisfaction requires embracing innovative technologies. Artificial Intelligence (AI) is reshaping the way businesses approach customer success. In this article, we’ll explore the transformative impact AI can have on customer success and how it is revolutionizing the industry. 1.
Customer Think
FEBRUARY 6, 2024
“Everyone within Publicis will become a data analyst, an engineer, an intelligence partner, with all the information they need at their fingertips to supercharge client growth.
Customer Think
FEBRUARY 6, 2024
Software development has become a cornerstone of innovation and growth for businesses across the globe. However, traditional software development methods often entail a steep learning curve and a lengthy development cycle, leaving many organizations struggling to keep up with the demands of a rapidly evolving tech landscape. This is where low-code/no-code development comes into play.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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