Thu.Mar 27, 2025

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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

Retaining customers is the number one priority of sales leaders this year, according to the 2025 Sales Leader Report. Holding on to your current accounts is just smart business. Acquiring new customers can cost as much as five times more than retaining existing ones, and a 2% improvement in customer retention is equivalent to the profit generated by cutting costs 10%.

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Top 5 Sales Improvement Tips From Q1 Podcast Episodes

Sales Gravy

Great advice is everywhere, but most of it is fluff. In sales, you dont need clichsyou need real strategies that help you win more deals. Weve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year. These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition.

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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too.

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GAIM Plan Sales Page Offer

Maximize Business Marketing

The GAIM Plan An offer you cant refuse! If you ever watched any of the old godfather movies, they used to use the phrase; I want to give you an offer you cant refuse! Now, Id like to make you an offer that will be very difficult to refuse, especially if you want to succeed far beyond what you are doing now in B2B sales. My offer has a different connotation than how the godfathers people used it, but the results you get can be exceptional.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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A Note to CEOs: Your Current Enablement Strategy is Holding Back Growth

SBI Growth

Historically, CEOs have treated enablement as a tactical function and support system for sellers rather than a strategic multiplier. Enablement is the backbone of revenue growth.

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Making Strategy Visible: Data Visualization

ClearPoint Strategy

How the psychology behind visual communication holds the power.

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Win-Loss Analysis for Product Marketers: Get Proof to Validate Strategic Decisions

Corporate Visions

Product marketers: Learn how win-loss analysis reveals messaging gaps, feature-value disconnects, and hidden objections your buyers never share.

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Business Intelligence Dashboards: The Ultimate Guide (2024)

ClearPoint Strategy

Unlock the power of a business intelligence dashboard to enhance strategic decision-making. Learn how to transform data into actionable insights for your organization.