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The sales kickoff (SKO) is where you the stage for what’s coming, explain what’s changed and chart the path for success in the next year. But let’s get real. Rallying the troops and rah-rah speeches are great, but they are not what helps land high-value accounts or meet the growth imperative. Moving the needle comes by taking direct action on the day-to-day selling motion.
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At an event in Washington, D.C. earlier this month , we talked about the “profitability paradox” to describe what businesses are facing in today’s market environment. In simpler times, it was common sense that businesses that invested more in growth could expect to see greater returns.
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